Looks like the Beygency will be pleased. The nominations for the 2014 MTV Video Music Awards were announced Thursday and Beyoncé racked up more nominations than any other artist. The 32-year-old artist scored 8 nominations, including video of the year, best female, best collaboration and best choreography.
Closely following with seven nods each, are Eminem and Iggy Azalea. Eminem earned nominations in categories such as best hip-hop, best male and best collaboration. Meanwhile, newcomer Iggy Azalea will be competing against Beyoncé in categories such as best video the year, best female and best collaboration.
The nominees were announced by MTV Thursday morning through eight Snapchat videos. The 10-second videos feature cameos from various celebrities.
"We could have used one person to announce all of them but this is really going to buy us a lot of reach," Tom Fishman, vice president of content marketing and fan engagement, told Mashable.
Seeing as MTV is still fairly new to Snapchat, this tactic was a smart way to attract more followers and experiment with how to use the social media platform for advertising purposes.
The winners of the nominations will be revealed during the live telecast from Los Angeles on Aug. 24 at 9 p.m. EDT. Ariana Grande, Usher and 5 Seconds of Summer have been announced as some of the performers. No word yet if any of them will be sporting foam fingers or teddy bear onesies à la Miley Cyrus' notorious opening performance last year.
Here are the nominations:
VIDEO OF THE YEAR:
Iggy Azalea ft. Charli XCX - "Fancy"
Beyoncé ft. Jay Z - "Drunk in Love"
Pharrell Williams - "Happy"
Miley Cyrus - "Wrecking Ball"
Sia - "Chandelier"
BEST MALE:
Pharrell Williams - "Happy"
John Legend - "All of Me"
Ed Sheeran ft. Pharrell Williams - "Sing"
Eminem ft. Rihanna - "The Monster"
Sam Smith - "Stay With Me"
BEST FEMALE:
Beyoncé - "Partition"
Lorde - "Royals"
Ariana Grande ft. Iggy Azalea - "Problem"
Katy Perry ft. Juicy J - "Dark Horse"
Iggy Azalea ft. Charli XCX - "Fancy"
BEST HIP HOP:
Eminem - "Bezerk"
Drake ft. Majid Jordan - "Hold On (We're Going Home)"
Childish Gambino - "3005"
Kanye West - "Black Skinhead"
Wiz Khalifa - "We Dem Boyz"
BEST POP:
Pharrell Williams - "Happy"
Iggy Azalea ft. Charli XCX - "Fancy"
Jason Derulo ft. 2 Chainz - "Talk Dirty"
Ariana Grande ft. Iggy Azalea - "Problem"
Avicii ft. Aloe Blacc - "Wake Me Up"
BEST ROCK:
Imagine Dragons - "Demons"
Arctic Monkeys - "Do I Wanna Know"
The Black Keys - "Fever"
Lorde - "Royals"
Linkin Park - "Until It's Gone"
MTV ARTIST TO WATCH:
Sam Smith - "Stay With Me"
5 Seconds of Summer -"She Looks So Perfect"
Charli XCX - "Boom Clap"
Schoolboy Q - "Man of the Year"
Fifth Harmony - "Miss Movin' On"
BEST COLLABORATION:
Beyoncé ft. Jay Z - "Drunk in Love"
Ariana Grande ft. Iggy Azalea - "Problem"
Pitbull ft. Ke$ha - "Timber"
Chris Brown ft. Lil Wayne and Tyga - "Loyal"
Eminem ft. Rihanna - "The Monster"
Katy Perry ft. Juicy J - "Dark Horse"
See a full list of the nominations here.
