HTC introduced its new One A9 smartphone last week with plenty of excitement.
Well, HTC better hope it sells well next month, because the overall projections of the company don't seem to be looking too bright right now.
After a reporting a mammoth second-quarter operating loss of $160 million in August, HTC didn't bother trying to project its financial future during its third-quarter earnings conference call this week.
Instead, during the call, HTC said it will "not provide financial forecasts in the coming quarters" due to "uncertainty in forecasting" within each part of its company, as reported by The Next Web.
According to the website, the company chose to simply offer that it's "expecting the Q4 result to see an incremental improvement."
By that, one would think HTC is banking on holiday sales of the One A9 smartphone being plump over the holidays to help the company's finances during its final quarter. In addition, HTC hopes its involvement with virtual reality — via its Vive headset — helps dig it out of future losses as well. As virtual reality technology explodes, the company has a chance to be a major player in the budding space.
While HTC made its losses public just two months ago, the company's choice to not project its future finances could have critics thinking that things are only going to get worse.
That being said, not disclosing financial projections also gives the company time to regroup and figure out how to stop future bleeding.
