Apple knows that humor sells just as much as other famous subjects and that is why it keeps releasing humorous ads showcasing features of the iPhone 6S.
The new 30-second ad demonstrates the use of the Siri Hands Free feature, a function that keeps your virtual assistant close and ready, even when you're driving or eating a delicious burger. The assistant works even better now, with the help of the M9 coprocessor.
The ad features Bill Hader, who also starred in one of the first iPhone 6S ads of September. The actor and comedian previously played a part in a popular sketch featured at Apple's WWDC 2015 back in June.
In the recent advertisement, Bill Hader enjoys a huge sandwich and commands Siri to read out his unread emails. The virtual assistant replies and notifies Hader that he received one new message from "Prince Oseph". The reference will be familiar to Internet surfers, as most have at least heard of a variant of the "Nigerian Prince" phishing scam by now. The email's author promises to give Hader "millions of currency" if he chooses to help him, which the innocent actor enthusiastically agrees to do.
Apple invests a lot of attention into appealing to wider and wider audiences, and employs celebrities from various fields to fit that purpose. Just the other day, another ad for the latest iPhone aired and it featured Steph Curry, the NBA's currently Most Valuable Player.
Important names from the entertainment and television industries also starred in Apple's commercials, including Serena Gomez, Jamie Foxx and Chloe Sevigny, alongside a full stack of music icons.
The Cupertino-based company registered an outstanding success with its iPhone 6S launch, as the smartphone is predicted to sell a full 48 million units until the end of 2015. You can watch the Bill Hader ad for Siri Hands Free below.
Important note: for those unfamiliar with the "Nigerian Prince" trick, it works like this: users receive an email from a mysterious prince that claims to be from Nigeria (or other distant, hard-to-locate country) and who promises to deliver a royal amount of his inheritance to your account, provided that you give him the data to access it.
Do NOT give anyone data pertaining to your bank account when the request comes by email ... Ever.
