Apple just shared three interesting ads that reveal an improved camera and a hands-free Siri on the iPhone 6s and iPhone 6s Plus, and what's more, they feature Steph Curry and Jamie Foxx.
The three clips are titled "The Camera," "Crush" and "Flip a Coin" in which the Golden State Warriors point guard makes a cameo in the first one and the "Django Unchained" actor stars in the latter two.
"The Camera" showcases the new features of the iPhone 6s camera, such as the Live Photos, 4K video recording, Retina Flash and 3D Touch capabilities. The one-minute ad demonstrates how the new camera changes how users will "take a photo," "find a photo" and "share a photo." On top of those, the camera now supports slo-mo HD video recording, and that's where Curry shows how it's done.
The two following 15-second clips that feature Foxx demonstrate how the "Hey Siri" function works. Rather than a display of how Siri can be used practically in a real-life setting, the ad focuses more on how the voice-activated assistant can be used. What's noteworthy about this new hands-free feature is that Apple fitted the new iPhones with M9 motion coprocessor technology, allowing Siri to always be active without eating up battery life.
First off, the "Crush" footage tickles our funny bones. While getting dressed in front of a mirror, Foxx calls Siri, asking the virtual assistant how he looks. Siri then replies, "Judging from your voice, I'd say you must be fairly attractive."
Next up, the "Flip a Coin" ad features Foxx with what seems to be two movie scripts in his hands. He then asks Siri to flip a coin to which the hands-free assistant replies, "Tails." The actor then decides to go with the script in his right hand.
Following up on its slogan, "The only thing that's changed is everything," Apple shows us how it can further broaden its mark on the industry. We can expect to see a ton of game-changing features in the foreseeable future.
Check out the videos below:
Photo: Kārlis Dambrāns | Flickr
