Dmitrii Khasanov
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Dmitrii Khasanov: The Real Threat in Digital Marketing Isn't AI, It's Us

AI has become an integral part of the professional lives of millions across the globe, particularly in the IT and digital marketing industries. According to IBM, marketing specialists rank among the top 5 professions that use AI the most. MailСhimp's survey reveals that in 2023, a staggering 88% of marketers believe their organizations need to ramp up their automation and AI utilization to meet customer expectations and maintain a competitive edge. Yet, the same survey highlights that 50% of these marketers feel that inadequate AI adoption is a barrier to achieving their objectives.
by David Thompson
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