Articles by Jaroslav Kaplan

The Communication System Entrepreneur-Product-Consumer in Entrepreneurial Activity

In modern entrepreneurship, the integration of technology has revolutionized the way businesses operate. Despite these advancements, many entrepreneurial principles remain unchanged from the past. A critical issue identified through extensive research is a systemic defect in the field of entrepreneurship, contributing to a high failure rate among new ventures. This defect lies not within the organization but at the interface between the "world of the entrepreneur" and the "world of consumers."