At the crux of this evolving market is XSELL Technologies, a Chicago-based startup that provides real-time, AI-powered, digital coaching for call center agents via their HIPER agent experience solution. Using patented innovations, XSELL provides real-time coaching grounded in top-performer strategies. XSELL's platform continuously learns from what works and updates daily with the latest changes responsive to business dynamics and automated discoveries from top-performers via causal discovery.