Apple released seven new ads for the Apple Watch with each ad lasting only 15 seconds.
The ads are meant to highlight the notable features of Apple Watch such as Siri, Apple Pay and more. One of the ads is unique compared to the rest as it features the various bands that go with the wearable as opposed to the software features that the wearable is equipped with.
The first ad, "Dance," focuses on the wearable's voice recognition capabilities with Siri being the main feature. In the video, singer Leon Bridges talks to Siri using the dialogue that says, ""Hey Siri. Play some 80's music." The watch displays the music title as "Need You Tonight" along with the artist known as "INXS." As the ad title implies, singer Leon was seen as dancing in the video while the 80s music by INXS was being played. The ad wraps up with the caption "Just Say Play."
The second ad, "Kiss," shows a young couple who is about to share a kiss but was interrupted when the girl's Apple Watch sent an alert that her Uber ride is about to arrive. With a single tap, the girl quickly dismissed the notification and placed her focus back to where she and her boyfriend left off, making the latter smile with delight. The ad carries the caption "Take Your Time."
The third ad, "Style," which has the caption "Mix It Up," features actress Chloe Sevigny trying to choose the best outfit from her pile of clothes. She then matches each choice with an appropriate watch band, the last choice being a black colored band which matches her black outfit.
The fourth ad, "Play," shows how easy it is for one to use the Apple Watch that one can easily fulfill doing two things at the same time. In the ad, a man was seen as playing the piano and continues to do so with one hand while the other was placing a $7,500 bid on eBay. It ended with the caption "Timing Is Everything."
The fifth ad, "Travel," focuses on how the Apple Watch can be integrated with ticketing and coupon apps. Captioned with the words, "Frequent Flyer," the ad shows a woman loading up her watch with the code from her plane boarding ticket.
The sixth ad, "Skate," highlights "Apple Pay" which users can use to pay for goods simply through their Apple Watch. It ends up with the caption "Pay On The Go."
The seventh ad, "Move," focuses on the wearable's Activity app that helps the user in tracking a daily fitness target. It uses the words "Keep Moving" for its caption.
