According to LinkedIn's 2015 Top 100 Most InDemand Employers list, most people prefer to work in the technology industry. 29 percent of the companies which are seen as the most desirable employers in North America all belong to the tech sector.
LinkedIn's InDemand list is based on the billions of interactions from the estimated 380 million members of the professional social network.
Instead of relying on questionnaires, the InDemand list takes a look at the behaviors of professionals as they progress in their respective careers. The study's methodology includes reach, job activity and engagement, as measured by the interactions of LinkedIn users with the company pages of employers, profiles of employees and job openings posted on the professional social network.
LinkedIn's InDemand list for 2015 names Google, Apple, Facebook and Microsoft as the most desirable employers in North America. Google and Apple were able to retain their first and second positions from last year, while Facebook climbed up one spot. Microsoft, however, made a jump from eighth to fourth.
Tesla Motors is the other tech company in the top ten, placing seventh. The company showed a major improvement from its 30th position in last year's list.
Nike holds the fifth position, followed by The Walt Disney Company in sixth. Procter & Gamble, Starbucks and Shell round up the top ten.
Amazon found itself outside the top ten, landing in the 11th spot after placing third in last year's list. Netflix, on the other hand, jumped 35 positions from 50th last year to 15th this year.
Of the top 50 companies, 17 are listed under the technology sector. Other tech companies in the top 50 are GE at 13th place, Twitter at 17th place, Yahoo at 18th place, Adobe at 20th place, Salesforce at 22nd place, Cisco at 26th place, SAIC at 27th place, Samsung at 31st place, Hewlett-Packard at 43rd place, IBM at 46th place, Oracle at 47th place and Airbnb at 49th place.
As for other sectors, 17 percent of the top 100 employers belong to the media and entertainment industry. It is followed by the retail and consumer industry at 16 percent.
