If you live or work in New York, you know that you can grab your Starbucks coffee with ease since it seems like there is at least one establishment in close walking distance to wherever happens to be your destination.
The real problem is those long morning lines. At least customers nationwide can now preorder their beverages to skip the lines and pick them up in stores using mobile ordering, but we are all still patiently waiting for the company to roll out its delivery service.
However, New Yorkers who work at the Empire State Building will now have the opportunity to test the coffee delivery service first.
Starbucks launched pilot testing for its Green Apron Delivery Service in New York's Empire State Building on Tuesday. The service is now available to the more than 12,000 people who work in the skyscraper, allowing them to receive food and drinks in 30 minutes or less.
These workers will have to pay a $2 service fee — regardless if they order one beverage or 10 — to have the luxury of staying at their desks instead going down to the lobby, since the orders will be coming from the Starbucks Express (which is located in the lobby of the building).
If the delivery service is a success, it could mean that customers could save themselves the trip when they contemplate braving New York's cold upcoming winter season to grab a pumpkin spice latte if the Green Apron Delivery Service rolls out to other buildings.
Customers can only order up to 15 items, so don't think you can have Starbucks come cater your weekly office meeting.
The service is being tested using the Empire State Building to see if it can handle the volume of orders and distance. Having the luxury of staying at their desks, these workers can place their orders on a designated website to pick them up at a drop-off area, such as the reception desk of their office, but only if they are enrolled in Starbucks' loyalty program.
The Seattle-based company also plans on rolling out its delivery service that was previously announced with a partnership with Postmates later this year in its hometown.
Via: Tech Crunch
Photo: Anthony Quintano | Flickr
