Several people might believe that Apple is no longer the innovative company it once was, and that might seem true after Steve Jobs passed away. However, Apple's head of design, Jony Ive, doesn't believe that; he believes the tones and values Jobs left behind are still in place.
Current CEO of Apple, Tim Cook, has been viewed as a man unable to fill the shoes of Steve Jobs, and under his rule, some believe Apple might not have that heart and soul compared to when Steve was in charge.
Jony Ive doesn't believe anything has changed much at Apple. He also claims Tim Cook does have some similarities to Jobs, but mainly when it comes down to being impatient. This is understandable on CEOs that have to run a huge company and compete with fierce competitors.
"Honestly, I don't think anything's changed," Jony Ive said in an interview with the New York Times. And that includes the clamor for some exciting new thing. "People felt exactly the same way when we were working on the iPhone," he added.
"It is hard for all of us to be patient," Mr. Ive said. "It was hard for Steve. It is hard for Tim."
Folks are asking these questions about Tim Cook because he's not as involved in engineering and product design as Jobs. However, some need to understand that each CEO has a different redeeming quality, and chances are engineering and product design are not part of Tim Cook's versatility.
"Steve was really adamant," as per Francisco Tolmasky, a former Apple engineer. He also reiterated something Steve would normally say: "This needs to be like magic. Go back, this isn't magical enough!"
The New York Times even mentioned that the Apple iWatch is real, and Tim Cook is less hands on with the development of the product. This task is left up to Jony Ive and his team, though we wonder what goes through the minds of employees when they knew if Jobs was still alive and able, he'd be working hands-on with this new and important device.
Still, it appears Apple is in good hands. Tim Cook hasn't done anything crazy since he took the hot seat. He's also the reason for the iPad Mini; a device Steve Jobs had little faith in.
