Analysts at Wristly launched a survey with the aim of gathering insights from people who own and use an Apple Watch.
The firm invites those who own an Apple Watch to become part of its inner circle and help it in a research project involving the wearable from Apple. Those who decide to join are asked each week with five quick questions. In turn, the member will be the first among others to learn about the insights.
In a chart that tracks the huge range of activities that people do with the Apple Watch, it appears that most of the participants use their wearable to check the time and monitor things. Other things that have been measured include checking the complications, measuring heart rate, making/receiving phone calls, paying with Apple Pay, swiping through glances, using Passbook, using the Watch as a remote, using the personal messaging options and listening to music or podcasts.
"In our opinion, the Apple Watch is the catalyst for the wearables computing platform," said the team at Wristly. "Our vision is to contribute to the Apple Watch success by delivering innovative tools and services to developers and marketers of the platform. We publish a free weekly insights report from the feedback of our opt-in users. We will shortly offer paid subscriptions to granular and longitudinal data for further insights and analysis."
Wristly also revealed the top 10 most favorite apps in the Apple Watch. These include, arranged according to ranking, Dark Sky, Overcast, Fantastical, Uber, Instagram, Twitter, Shazam, New York Times, MLB and Starbucks.
The company uses Net Promoter Score (NPS) when interpreting the responses from its insiders. According to Wristly, NPS is a "best practice benchmark that measures a consumer's willingness to recommend a product (or not). Best-in-class NPS scores for the likes of Netflix are often north of 60 percent, which stands in stark contrast to the NPS score of 14 percent earned by the Apple Watch. But the NPS number by itself is just a starting place. It's really only as we started looking at the next level of details in your results that a clearer picture began to emerge."
Some of the interesting insights that the team focused on were on topics such as the most frequently used third-party apps on the Apple Watch, how the users feel about Apple Pay, the importance of fashion to the Apple Watch owner, what the insiders think about using their voice with their Apple Watch, the influence of the Apple Watch on the user's everyday lifestyle and health attitude, and how easy or difficult it would be should they decide to stop using the Apple Watch for at least one week.
"Market research from Wristly measured a 97 percent customer satisfaction rate for Apple Watch and we hear from people every day about the impact it's having on their health, their daily routines and how they communicate," said Tim Cook in the Apple earnings report.
