It's been just a few days since Sony launched its Xperia Z5 lineup of smartphones, and now the company has done something unexpected—it has slashed the price of the handsets by 20 percent.
Sony announced the launch of its Xperia Z5, Xperia Z5 Compact and Xperia Z5 Premium smartphones on Wednesday, Sept. 2, which it claims are "engineered to make everyday experiences better."
While the Japanese company did not divulge the pricing of the smartphones at the launch event, the smartphones hit the shelves in the UK on Sept. 3 sporting the price tags £549 ($844), £599 ($921) and £699 ($1,075) for the Xperia Z5 Compact, Xperia Z5 and Xperia Z5 Premium, respectively.
This pricing was listed on Sony Mobile UK's official website for the off-contract models of the smartphones.
Here's a screenshot of the older pricing of the three next-gen Sony smartphones.