In celebration of its 10th anniversary, music streaming platform Pandora is thanking its loyal listener base by giving them the gift of ad-free music.
As music streaming services continue to become popular among music lovers, it's hard to believe that it has already been 10 years since Pandora launched to the public. Now, it plans to kick off an all-day dance party to celebrate this big milestone next week.
Pandora announced that Wednesday, Sept. 9 will be its Listener Love Day, an ad-free music day that will last for a full 24 hours.
"Listener Love Day is a celebration of a decade of connecting music fans to the artists that matter to them," Pandora founder Tim Westergren says in a press release. "This is a thank you to each and every listener who has tuned in to Pandora over the past 10 years."
While streaming platforms like Spotify and Apple Music seem to dominate the scene as of late, this radio streaming service has about 80 million monthly listeners, which amounts to total listening hours of 74 billion on its more than eight billion stations.
Since first launching in 2005, Pandora's team of 95 "musicologists" — which include curators, analysts, playlist engineers and scientists — have listened to more than 57 years of music to catalog 375 million individual music traits to provide its users with the kinds of music that is best suited for their individual needs.
"The music landscape has evolved significantly since the company was founded in 2005. We have seen the rise of EDM, hip hop's mass market acceptance, alternative feeding top 40 hits and Taylor Swift's move from country to pop," Pandora writes. "What has not changed, however, is Pandora's unwavering commitment to playing the right music for each and every listener.
As part of the ad-free day that is sponsored by Pandora One, listeners can tune in to the "10x10 mixtape" to celebrate the past decade's top 10 songs, along with stations from musicologists that include "Shoegaze Love Songs" and "Hip Hop BBQ."
In celebration of Listener Love Day, all Pandora listeners in the U.S. will get ad-free music starting at midnight on Sept. 9 until midnight on Sept 10.
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