It appears Snapchat is doing something right, as Tinder has chosen to follow its lead by allowing self-destructing photos. This feature is called Moments, and it will give users the option to send images to their matches, who can respond to the photo via chat.
For those who are not aware, Tinder is a dating application that is controlled by IAC/InterActiveCorp (IACI). The new feature should make casual hooking up less frightening for users, but don't expect it to be the Snapchat killer some folks have been waiting for.
As per Tinder co-founder and Chief Executive Officer Sean Rad, photos shared through Moments will self-destruct in 24 hours.
"Moments are swipe-able photos you can instantly share with all of your matches at once. With Moments you can swipe through fun Moments shared by your matches and get a glimpse into each other's lives. You can react by swiping right to 'like' or left to 'nope' a Moment, just as you would profiles, or you can take it one step further and reply with a message. Moments are the perfect excuse to say more than just 'hello.' Just like real life the moments we experience start to fade, which is why every shared Tinder Moment can only be seen for 24 hours," says the Tinder team.
While images won't be viewable by a match after 24 hours, the sender will still be able to view them regardless of the time limit.
"It's about sharing these moments, and just because you match, doesn't mean you need to date that person; you could match with a friend who you want to share a moment with," says co-founder and CEO Sean Rad.
Messages that self-destruct turned out to be a trend in the tech industry, as several companies wants to be like Snapchat. This was evident at Apple's WWDC conference where the company announced that its new iMessage service would come with a feature that allows for self-destructing messages.
Facebook also attempted to acquire Snapchat last year in a failed $3 billion bid. This forced the social network to copy Snapchat with Poke, but that also managed to fail.
