Introducing a new property into the crowded video game market can be an absolute nightmare.
Far too often, new games are simply buried by wave after wave of high-profile releases. Even big-time publishers aren't immune, as gamers typically want to spend money on something they know, rather than taking a risk on something new.
That doesn't seem to be the case for Nintendo. Last year, the company announced Splatoon, a third-person shooter centered around controlling territory with brightly colored paint. It sounded bizarre (especially for Nintendo, who had never released anything like it before).
But lo and behold — the game produced a community, and as a result, it was one of the most talked-about games heading into launch this past May.
Hype is great and all, but there are times when a game gathers plenty of momentum only to fall short upon release. Again, that just doesn't seem to be the case with Nintendo. Splatoon has already sold more than a million units worldwide, after less than a month on store shelves.
If you want to know what it's like to be both a kid and a squid, Splatoon is now available to show you firsthand.
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