Samsung and Apple are battling it out for smartphone supremacy. Only days after the Korean mobile company had attacked Apple's iPhone and its camera, the company was forced to recall a number of Galaxy S5 phones in order to be exchanged for, ironically, camera issues.
The resulting public image of the company has been derailed slightly, even though the Galaxy S5 is largely viewed as the top smartphone model on the market at the current time. Continued issues and the battle with Apple over the hand held devices has left many frustrated and the company is scrambling to reassert itself following a few hiccups.
Those who have purchased the Samsung Galaxy S5 and who experience camera problems with their devices are allowed to return the phone and receive a new one as part of Samsung's exchange.
The April 24 advertisement [video] attempted to show the Galaxy S5 as a far superior phone, highlighting the camera, by delivering two images, one from an iPhone and another from the Galaxy S5, with the tag saying "snaps photos with twice the resolution of the iPhone."
The problem is, even though the company is correct and that it does have a 16 megapixel camera, the camera does not always function properly.
"Samsung is committed to providing the best experience for customers," the company said in a statement issued. "We have learned that a limited number of Galaxy S5 devices may have an issue that causes 'Camera Failure' pop-up error message. We ask that customers affected visit their carrier for service under Samsung's standard limited warranty."
Online tech forums have been lit up with worries over the phone and its functionality, with the company eventually seeing the comments being posted and have moved quite swiftly to ensure that users of their phones are not having defunct options.
The vast majority of the phones with the camera problems have been purchased in the United States and Canada, the company said.
"We have discovered that the issue has been seen in a very limited portion of early production Galaxy S5 units," Samsung explained on April 28, "and was caused by complications in the ROM (Read Only Memory) component which stores the information necessary to operate the camera."
It is unclear how many phones have been affected by the camera problem.
