In celebration of Father's Day, many companies produce ads to capture the attention and pull at the heartstrings of viewers.
One heartwarming ad dedicated to fathers worldwide comes to us from Toyota Japan. The video "Loving Eyes" tells the story of a father-and-daughter relationship as they grow together through the years. Though father-daughter ads are nothing new, the twist in the last half of the video will make you teary eyed for sure.
The video takes us on a life journey beginning from the father's point of view. Viewers get the sense of how the father felt from the day he placed a "Baby in Car" sticker on his vehicle, his dedication in bringing his daughter to school as a child, and the fun-filled days when they would play peek-a-boo and bond with each other when she would help him fix the car.
We also see through his eyes the teenage years of his daughter; we know all too well how challenging that phase can sometimes be. The ad goes on to show the somber feel of being an empty nester with a daughter all grown up. We also bear witness to the teary-eyed daughter at her wedding and finally the dad's joy of putting the same "Baby in Car" sticker on her family car just before he meets his grandchild.
The tearjerker video does not end there, after a second or two; viewers then see the same events shown earlier but through the eyes of the daughter. Additional tidbits, like her throwing the pink mittens her father handed her during her rebellious teenage years—an indication of her growing up and his growing older—are shown.
Toward the end of the video, Toyota's collision alarm system, which saves all three generations from a car near rear-ending incident, reminds us all that this is still a car ad with a sales pitch.
With over 2 million views to date, the English subtitle translation of the tagline—"Love works invisible. Toyota works love"—seems to have effectively resonated with viewers, with a myriad of people sharing the clip to friends and family worldwide.
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