Hotels aren't exactly known for the speed at which they adapt to the times. Across the country you will still find antiquated televisions, archaic phones and awful Internet.
Marriott Hotels, however, is wising up. By studying how their guests find entertainment while staying at one of their hotels, Marriott discovered that people rarely use video-on-demand services that require them to pay. Instead, guests are using their own devices, like phones, tablets and laptops, to stream entertainment from the likes of Netflix and Hulu.
That's why Marriott and Netflix are teaming up to allow guests to stream Netflix in their room's via the hotel's televisions. Guests with a Netflix account can simply log on and use the service directly from the hotel TV, instead of having to use their tablet or phones. If a guest isn't a Netflix subscriber, they can start a 30-day free trial right then and there.
One advantage guests enjoy in being able to stream Netflix on the TV is that it frees up their computer or tablet for other tasks.
"They want to be able to work on a presentation on their computer with Netflix on TV in the background," Michael Dial, vice president of global brand marketing for Marriott Hotels, says. "Our goal is to give guests as many choices as possible."
The company is rolling out the Netflix-enabled TVs at hotels across the country right now. By 2016, Marriott expects all 300 of its U.S. locations to be Netflix ready. Dial says Marriott fully expects other hotels to offer similar video streaming services in the near future and that the company is trying to get ahead of the curve.
Photo Credit: Ricardo360 | Wikimedia Commons
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