It turns out Nike isn't working on an Android app for its FuelBand so everyone can stop holding their breath.
Nike confirmed the news on Twitter: @NikeSupport "We're not working on an Android app."
So FuelBand users will just have to keep synching to PC and praying for Nike to change its mind.
The news comes after days of media reports that Nike was dismantling its FuelBand development team. First it was a complete shutdown, and then reports said it was just a small layoff within the wearables unit. The latest report claims 80 percent of the development hardware team was let go.
Nike, for its part, isn't saying much at all about what's happening to the FuelBand division and its wearables strategy but from all accounts it seems Nike is focusing on software but won't stop selling the FuelBand SE at this point.
"The Nike+ FuelBand SE remains an important part of our business," the company said in a statement emailed to Re/code. "We will continue to improve the Nike+ FuelBand App, launch new METALUXE colors, and we will sell and support the Nike+ FuelBand SE for the foreseeable future."
The news comes as vendors gear up to unleash a boatload of wearable devices in the next few years, but whether consumer demand is as strong as the product surge is debatable. A recent NPD study states just one in three current wearable device users are likely to buy another one.
Nike's reported FuelBand strategy shift gives some weight to rumors that it may be working with Apple on its iWatch product.
A new IDC research report released earlier this month predicts global shipments of wearable technology will hit 19.2 million in 2013 and 112 million in 2018. The report notes that Nike's FuelBand and Fitbit devices are leading the wave of wearables.
"Complex accessories have succeeded in drawing much-needed interest and attention to a wearables market that has had some difficulty gaining traction," said Ramon Llamas, research manager at IDC, in the announcement.
Obviously Nike may be experiencing the traction issue.
