It's Friday and time for the "What a surprise, not" files.
Just guess what the most popular, and best selling, smartphone happens to be even in light of an increasingly competitive handset market and a slight ebb in handset sales?
We're pretty sure you took a gander (and hopefully will return it) and guessed the iPhone.
And it's not like the iPhone is just popular with the majority of customers at one wireless vendor. Apple's innovative device is popular all over, as with users on all four partner wireless carriers' customer segments, according to a report citing data from Canaccord Genuity analyst T. Michael Walkley.
Walkey attributes the iPhone's iconic success to brand loyalty and users' expectations for innovative features when it comes to upgrading devices. The iPhone, according to Walkey, is number one with each of the top four carriers and despite all the noise this week on impending Sansung handset innovations, the Galaxy remains in second place.
But that scenario may not last much longer, Walkey warns investors, and says Apple needs to keep moving forward.
"We believe Apple will win back meaningful high-end market share during H2/C2014 based on our belief new iPhones with larger screen sizes could create a strong upgrade cycle among Apple's loyal base," Walkley wrote.
One supporting Apple factor is the upgrade device consumer trend taking place, he explains.
"Also working in Apple's favor is the increasing number of consumers who are choosing new service plans with early-upgrade options, rather than traditional two-year contracts with large handset subsidies," he writes in the investment note.
The rosy iPhone landscape, he added, doesn't even take into account Apple's moves into the wearables market.
