While we are all about fresh and organic food, sometimes the cost to shop for the best quality products is too much for those on a tight budget.
If you are fresh out of college, then chances are your student loans are causing you to be stretched thin on the green, making it hard to shell out the extra cash for wholesome produce at your local Whole Foods.
But listen up, millennials. You will soon be able to shop for quality food at a fraction of the price at the new junior version of Whole Foods.
Whole Foods Market Inc. announced it is opening a new sister chain aimed at millennial shoppers, which will have lower prices so you can pick up your favorite craft beer and Whole Foods salt and vinegar chips—and of course fresh produce—without gutting your piggy bank.
While the a name for the chain is unknown, the company will stick to its brand and core values to provide "high-quality fresh food at great prices."
Along with offering cheaper prices, co-CEO Walter Robb said the sister chain will also cost less to run and feature a "modern, streamlined design, innovative technology and a curated selection" for customers who are looking for a new shopping experience.
Whole Foods co-founder and co-Chief Executive John Mackey said the company began signing leases for the "hip, cool, and tech-oriented" store, which is expected to open next year, although he did not reveal how many Whole Foods Jr's they plan on opening.
Whole Foods is known for its high standards for the all-natural and organic products it sells that focuses on responsible farming, sustainability and animal welfare. It currently has over 400 stores in the U.S., Canada, and the U.K. with plans to open about 100 more.
The grocery store is popular because of its large produce section with bright displays, but has suffered some losses as more supermarkets include organic products to their shelves for cheaper.
According to FactSet, Whole Foods' total sales for the second fiscal quarter was $3.65 billion, which was just below its $3.71 billion prediction.
The company said more details about the new chain aimed for millennials and other cost-conscious consumers will be revealed by Labor Day.
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Photo: Mike Mozart | Flickr
