The NPD Group reported that mobile device owners are overwhelmingly aware of the power they hold in their hands when it comes to potentially controlling their home's automated devices like thermostats and lighting.
NEST and other home automated devices are well-positioned to take advantage of the high-level of interest in being able to remotely control devices in the home to save energy and for security. Google said their thermostat could reduce energy costs by 29 percent.
The study found that 88 percent of those owning mobile devices are aware of home automation products. This figure drops a bit to 78 percent when all consumers were asked. This level of understanding among consumers it could give the home automation industry a huge boost in increasing its market penetration, something that has been lacking in the past.
"Home automation products, while not new, haven't gained widespread adoption; however interest continues to build," the report stated.
Currently, 48 percent of all consumers are extremely or somewhat interested in purchasing home automation equipment, this number jumps to 62 percent among mobile device owners. Home automation manufacturers are working hard to attract the latter group by enabling remote control of their devices.
"Another key part to this growing industry is the app ecosystem which allows consumers to use one device to monitor and control multiple products," said .Ben Arnold, executive director, industry analyst, The NPD Group.
Interestingly, the type of mobile device owned by the consumer impacts their level of awareness of home automation. Those with Apple iOS devices have the highest awareness at 89 percent. Android is right behind with 88 percent understanding the home automation category. Tablet and smartphone owners are also at 88 percent, while those with video game consoles are at 86 percent. Laptop owners are a step behind at 85 percent and those with just a wireless router are the least aware with only 83 percent indicating awareness.
Another way companies are making it easier for consumers to adopt home automation is by eliminating the need to use experienced professionals to install the products. Now items like light bulbs and thermostats can be easily put in place buy a do-it-yourself homeowner. This is enabling even middle class families to join the home automation revolution.
NPD found that 37 percent of the current crop of home automation owners have an annual income under $75,000 and another 20 percent only rent their primary residence.
"Five years ago, the installation and use of home automation systems required expensive equipment and professional installations appealing to mostly upper income home owners, things have changed," said Arnold. "Now with more affordable options and the ability to access the interfaces from anywhere at any time, we see a whole new market opening up to younger, middle-class consumers who not only own, but rent as well."
