Developers will soon have available to them a tool that will help them gauge the penetration of their iOS app, as Apple prepares to release its App Analytics.
App Analytics is still in beta and won't be available to iOS developers. It will be offered on a first-come, first-served basis.
"Be among the first to get insight into how your app is performing," said Apple. "You won't need any additional code or app updates, and there's no extra cost."
App Analytics will provide tools that will enable developers to see how often their apps are visited by consumers. Developers will also be able to find out if their apps are opened by people who download them.
Developers will have the ability to keep track of the sales of their apps and in-app purchases. They will also have the tool necessary to help them understand where their traffic is coming from, specifically which sites are sending customers their way.
App Analytics will provide developers with the ability to create links to their marketing campaigns and keep track of their progress.
The origins of App Analytics are unclear, although it's possible the software was developed, at least in part, with tech from the shuttered TestFlight platform.
TestFlight was a software platform for bug testing and analytics. Apple gained the rights to the platform when it purchased software parent company Burstly back in early 2014.
The beta period for Apple's App Analytics comes ahead of the company's Worldwide Developers Conference (WWDC), which will provide an appropriate platform for evangelizing the new analytics software to iOS developers.
WWDC 2015 kicks off on June 8 in San Francisco and runs until June 12. The conference will host over 100 tech sessions and more than 1,000 Apple engineers.
As Apple prepares to spur more iOS development at WWDC 2015, the company continues working with its enterprise partner, IBM, to create new software through their MobileFirst initiative. The latest software to emerge out of the partnership is an app for improving the lives of Japan's elderly.
IBM led development on the wellness app and Japan Post Group will expand on the software's analytics-based foundation.
"We are joining with two of the world's most respected leaders in technology to bring our elderly generation into the connected world, expand our businesses by deepening relationships, and discover new ways to strengthen the fabric of our society and economy," said Taizo Nishimuro, CEO of Japan Post Group.
