Those who love beauty, swag and social sharing will definitely want to check out the "My First Fresh Kiss" mobile pop-up tour.
The interactive celebration of Fresh Cosmetics' sugar lip treatments hits New York City's Madison Square Park on Thursday, April 30, and Bleecker Street (at Perry) on Friday, May 1.
When the Fresh Blue Box rolls into its location, it will be "unwrapped" to reveal the "My First Fresh Kiss" campaign. Once inside, guests will find an array of interactive experiences. They can play at lip makeover stations shaped like sugar lip treatments or record and share the story of their "First Fresh Kiss" in the Kissing Confessional booth.
A selection of favorite and best-selling Fresh products will also be for sale. With any $45 or higher purchase, visitors can design a makeup bag with digital renderings of their own lip print and signature. Guests will receive a swag bag with complimentary samples of soy face cleanser, along with special offers to be redeemed at a later date on Fresh or in Fresh stores.
Those not located near the mobile pop-up still have to opportunity for a virtual visit by heading to the microsite FreshBlueBox. Enter for the chance to win a year's supply of sugar lip treatments by uploading a video or photo sharing the story of a first kiss with the hashtags #FirstFreshKiss and #FreshBlueBox.
Fresh is known for its use of natural ingredients in its beauty products and got its start in Boston in 1991 when it was founded by Lev Glazman and Alina Roytberg. It added its Brown Sugar Body Polish in 1998, the first sugar exfoliant on the market, also expanded to a New York City store that year and in 2004 launched what has become it's top product, Sugar Lip Treatment Sunscreen SPF 15.
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