You probably have heard that Apple's CEO Tim Cook isn't the type to drop a comment or two about anything. Well, thanks or no thanks to author Yukari Iwatani Kane of the newly published book "Haunted Empire" that focused on the post-Steve Jobs era, he seemed to have turned the head of the CEO who could no longer hold his tongue.
"This nonsense belongs with some of the other books I've read about Apple. It fails to capture Apple, Steve, or anyone else in the company. Apple has over 85,000 employees that come to work each day to do their best work, to create the world's best products, to put their mark in the universe and leave it better than they found it. This has been the heart of Apple from day one and will remain at the heart for decades to come. I am very confident about our future. We've always had many doubters in our history. They only make us stronger," Cook said in his official statement.
What could have possibly gone wrong with the book?
The Times of India said the book is critical of the performance of the company under Cook's wings, providing only little praise for the company's current state and its CEO in particular. It even claimed that the best days of Apple are over without Jobs.
Kane, a former Wall street Journal technology reporter, emailed technology website re/code his comments on Cook's issued statement.
"For Tim Cook to have such strong feelings about the book, it must have touched a nerve," he said. Indeed, the book hit sensitive nerves of the new CEO named in August 2011.
However, Kane admitted that he was also surprised by his conclusions, so he understands where Cook is coming from. "I'm happy to speak with him or anyone at Apple in public or private. My hope in writing this book was to be thought-provoking and to start a conversation which I'm glad it has," he added.
Reviews about the book were varied, though. Some see the book as a form of solid reporting with detailed discussions about the state of Chinese workers hired by the iPhone and iPad manufacturers, patent lawsuits, and even the price-fixing of ebooks in the past. Others see it as a journal of misleading claims that is not just true about Apple.
