Yahoo has acquired Vizify, a start-up that enables users to create interactive infographics and videos based on data they share online.
On Wednesday, March 5, Vizify announced that it has been acquired by Yahoo. However, the terms of the deal were not disclosed.
"As part of the transition to Yahoo, we will be sunsetting the Vizify service (read below for more detail)," notes Vizify on its website.
Vizify was founded in 2011 and is based in Portland, Orgeon. As part of its transition to Yahoo, the company will not allow sign-ups or purchase of paid plans. Moreover, Vizify's five-member team will be joining Yahoo's media product group in San Francisco.
"We have found in Vizify a company that shares our passion for visualization technology and the user experience," a Yahoo spokesperson told CNET.
So why is Yahoo on an acquisition spree and added Vizify to its kitty? This is Yahoo CEO Marissa Mayer's 37th acquisition since she took over the company in 2012.
Yahoo, however, remained mysterious about its plans, but Vizify hinted that it will help provide a more "visual approach."
"As for what's next, we can't talk specifics just yet, but we're excited to bring a more visual approach to data at Yahoo. We have a lot more up our sleeves and can't wait to get started," per Vizify.
So what does the acquisition by Yahoo mean for Vizify users? Users who hold a current paid plan with the company will get a full refund for everything paid to Vizify.
Additionally, premium customers "who registered a domain through Vizify (like your-name.com), we'll be providing instructions so you can assume ownership of your domain, free of charge."
Bioholders, both free and paid, would be provided a means whereby they can opt-in to "archive" a snapshot of their current bio. This will remain live at the same URL until September 4th this year.
With Vizify in its kitty, Yahoo will be able to strengthen its presence in the search space further, which will help fend off competition from arch-rival Google.
