With the 2015 New York City Social Media Week in full swing, it seems that anything digital is worth attending for those looking to get in on the mix.
From digital advertising to learning how mobile and video will affect the next generation, the Big Apple's social media gathering finds everyone chipping in to share knowledge meant to be distributed around the globe.
Jenna Wortham, a staff writer at The New York Times Magazine, and Alexandra MacCallum, the paper's assistant managing editor for audience development, both have been feeding tidbits of information to those interested in learning about communicating with journalists and how to combine one's personal and professional efforts online. They spoke at the paper's panel, Innovative Digital Storytelling in an Era of Tweets, Vines, Instagrams and More.
The current age finds us all interconnected, sharing content and more at an increasingly fast pace. The chat had Wortham and MacCallum, along with Jake Silverstein, editor-in-chief of the NYT Magazine, discussing how users are able to engage readers in a climate rife with ever-changing content. The event took place Feb. 25 at Highline Stages. Social Media Week ends Feb. 27.
With the rise of mobile, video, and native advertising, The New York Times outlined its steps to combine all three venues with social distribution. The publication's attention to brand distribution and social engagement not only helps on a commerce level, but it also helps the public to become familiar with the current generation of Times' content producers.
As the publication, which has been in print consistently since 1851, works to remain and distinguish itself as the place for information in the 21st century, Twitter is one of the places where data-seekers can go to find information mixed with dutiful storytelling, including us here at Tech Times.
Below, you'll find some highlights from the #SMWNYTIMES chat. Please be sure to leave your own thoughts in the comments section below.
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Already impressed with the #smwnytimes panel & then @jennydeluxe shouted out #TeamID's @TraceeEllisRoss!
— ID (@TeamID) February 25, 2015
Absolutely love the idea of a NYT Snapchat account "hosted" by different journalists in the newsroom. #SMWNYTimes — Carolyn Lasky (@carolaskyn) February 25, 2015
effective social media must be genuine & have strong emotionally resonant shareable storytelling #SMWNYC #SMWNYTIMES pic.twitter.com/pze3JCh8sp — Lei Phyu (@LottaLei) February 25, 2015
Important to remember that social platforms are ephemeral. Not everything you post will be seen. @jennydeluxe #smwnytimes #smwnyc — maryleesachs (@maryleesachs) February 25, 2015
Great to hear that @nytimes is coming with an @instagram account soon! @alexmaccallum prasing @NatGeo on that platform. #SMWNYC #smwnytimes — Vivian Nuñez Antia (@viviantia) February 25, 2015
you're professional you are a human being snapchatting feelings #smwnytimes #freehaiku @nytimes @dmcrawford — Haiku for Everyone (@TheHaikuGuys) February 25, 2015
This xMT @carolaskyn Combining personal professional on social is how people understand you aren’t a RSS feed. You are real. #SMWNYTimes — Emily Miller (@emmillerwrites) February 25, 2015
If the story is fascinating, extend and maximize the heck out of it #SMWNYTIMES #SMWNYC — Andrew Teixeira (@ATEIXEIRAPR) February 25, 2015
slice & dice stories so they feel native to the platform #SMWNYTIMES #SMWNYC
— Charlotte Zoller (@cz77) February 25, 2015
.@alexmaccallum makes a good point: sometimes it's ok if social isn't getting you traffic. #SMWNYTIMES — Kayla Epstein (@KaylaEpstein) February 25, 2015
