Sony has launched a new memory card that claims to bring "premium sound" to entice audiophiles.
In case you're wondering how a memory card can contribute to "premium sound," Sony claims that its latest SR-64HXA microSD card is able to "produces less electrical noise when reading data."
The SR-64HXA memory card, which has 64GB capacity, will create a high-quality sound experience for users as it is less noisy than competing memory cards.
Before you begin to eat into the concept of "premium sound" and consider purchasing the magic hardware, we'll burst your bubble: the SR-64HXA microSD card is priced at 18,500 yen, which is approximately $155.
Any product commanding a lofty price does not necessarily equate to superb quality, but it seems that Sony thinks a shot in the dark is worth it. So what if the consumer has to pay nearly five times the price of what a regular microSD card from the Japanese company would cost?
Even Sony seems antsy about the consumer demand the memory card will generate.
"We aren't that sure about the product's potential demand, but we thought some among people who are committed to great sound quality would want it," revealed a spokesperson for the company.
The fact that the SR-64HXA is not a memory stick from the Japanese company, but a Class 10 microSDXC may be a plus as it can fit into any device that has a memory card slot. However, the $155 price the 64GB hardware commands is definitely a deterrent. A regular Class 10 microSDXC card for 64GB is priced at $30.
Unless specifically meant for consumers who are eying Sony's latest top-of-the-line Walkman NW-ZX2, which it revealed at the International CES 2015, the memory card from Sony seems to be a blunder.
The Walkman NW-ZX2 started shipping earlier in February and commands a $1,200 price tag, and the latest microSD card from Sony can easily be paired with the device. Those who are willing to shell out $1,200 for a Walkman will likely not bat an eyelid for the premium sound memory card either!
The SR-64HXA is scheduled to go on sale from Mar. 5 in Japan.
