Safety products are supposed to make people feel protected. But what if the tools designed to save lives aren't as reliable as people think? What if, instead of preventing a disaster, they actually create new risks? That's the uncomfortable truth that SMPL Safety set out to fix.
SMPL Safety is a company dedicated to making home safety simple and effective for families. SMPL Safety designs products that eliminate unnecessary risks and work instantly when needed. Their flagship offerings, the SMPL Fire Blanket and SMPL Anti-Choking Device, are built with usability in mind so that when seconds count, anyone can act fast without hesitation.
And act safely. Many fire blankets are made with fiberglass, a material that can release tiny, skin-irritating particles when used. Some anti-choking devices are marketed with unrealistic claims that don't hold up under real-world conditions. These aren't just small design flaws. They're problems that can make an already stressful emergency even worse.
"If you're using a fire blanket that leaves fiberglass everywhere, you're just creating another hazard," says Nick Steff, founder of SMPL Safety.
SMPL Safety takes a no-fail approach to home emergencies. If a safety product isn't simple and ready to use the moment it's needed, it can't help. That's why the company took a fresh look at two essential tools, fire blankets and anti-choking devices, and asked what it would take to make these work better in real life.
The Fire Blanket Problem No One Talks About
Fire blankets have been around for decades. They work by cutting off oxygen to flames, smothering a fire before it spreads. But there's a flaw in many of them that most people don't realize—many are made with fiberglass.
Fiberglass is great for insulation, but it's not something you want to release into the air. When a fiberglass fire blanket is used, tiny glass particles break loose. They cling to skin, float into the air, and can cause respiratory irritation. Instead of simply putting out a fire, families end up dealing with a new hazard they never expected.
That's why SMPL Safety designed its fire blanket with woven silicone instead of fiberglass. This simple change eliminates the risks so that it can be used without worrying about irritation or contamination. It still does its job without the mess or potential health issues.
"We didn't reinvent the wheel—we just made sure it works safely in the real world," says Steff.
Unlike fire extinguishers, which require servicing and can expire, the SMPL Fire Blanket is always ready to use. There's no maintenance required, no inspections needed.
Not All Anti-Choking Devices Are Created Equal
Choking is one of the most terrifying emergencies someone can face. It happens quickly, and if a person's airway isn't cleared within minutes, the consequences can be deadly. Anti-choking devices are supposed to be a backup when the Heimlich maneuver fails, but not all of them are as effective as they claim to be.
Some brands make misleading promises, advertising their devices as failproof solutions that work in every situation. SMPL Safety refuses to follow that trend. Instead, their anti-choking device is designed with one goal: to be as simple and effective as possible.
The SMPL Anti-Choking Device was built for fast, easy use. The suction system is strong enough to clear a blocked airway but safe enough for both adults and children. There are no complicated steps, and no need to read instructions in a moment of panic. When time is critical, it provides an immediate, reliable option.
Making Safety Foolproof
Many safety products fail not because they don't work, but because they're too complicated for the average person to use in a moment of crisis. Emergencies cause panic. People's hands shake. Instructions become difficult to follow. That's why SMPL Safety ensures that every product is built with effective usability in mind.
The SMPL Fire Blanket is a grab-and-go solution that requires no training. The anti-choking device is designed to be used without hesitation. Every detail is considered so that families don't have to second-guess their safety tools.
Steff and his team want to make sure families have access to safety products that actually work in the moments they're needed most. That means eliminating unnecessary risks, removing overcomplicated designs, and making sure that, whether it's a fire or a choking emergency, families have the right tools in their hands.
Better Safety Starts with Better Products
Home safety shouldn't be complicated. The best tools are the ones that work instantly, without hesitation. SMPL Safety is proving that small design choices—like choosing silicone over fiberglass or stripping away unnecessary product gimmicks—can make the difference between panic and control, between uncertainty and action.
Because when an emergency happens, the only thing that should matter is that families have exactly what they need, when they need it.
For more information, visit SMPL Safety.
