FancyTech, a fast-rising innovator in AI-generated commercial content, completed its multi-million dollar B+ funding round, co-led by GSR Ventures and Zhilin Capital. With continued support from earlier backers, including DCM, the company is now doubling down on its global expansion and further scaling its AI-powered content platform, redefining how businesses create and deploy marketing visuals.
Founded in 2020, FancyTech has quickly established itself as a global enterprise AI content generation leader. It offers scalable, brand-consistent visuals for clients in e-commerce, retail, hospitality, finance, entertainment, and more sectors. Unlike many generative AI startups focusing on consumer applications, FancyTech is purpose-built for business-facing use cases, delivering production-ready content that meets the demands of key account clients worldwide.
The company's platform combines proprietary AI models, trained using authorized merchant assets, with a global network of content creators and model providers. This enables clients to generate custom, localized content at scale for digital advertising, product showcases, social media campaigns, or in-store displays. The platform eliminates the need for costly photo shoots or post-production workflows, allowing businesses to produce high-quality visuals with unprecedented speed and efficiency.
In 2024, FancyTech reached $15 million in annual recurring revenue (ARR)—a 100% year-over-year increase—and served over 1,000 enterprise clients across more than 10 countries, including markets in Southeast Asia, the GCC region, Europe, and the U.S.
"The B+ round is a critical step to build a global AI content supply chain," said Kong Jie, CEO of FancyTech. "With this capital, we'll continue refining our platform's scalability and customization capabilities and bring localized, brand-safe AI-generated content to more enterprise clients worldwide."
FancyTech's platform operates as a dynamic ecosystem: model providers train and refine AI workflows based on client needs while content producers execute those workflows, enabling highly tailored output. By maintaining control of the demand side and optimizing the supply side, FancyTech ensures its platform meets the rigorous standards of global brands.
As AI-generated content becomes an increasingly central part of the marketing and retail landscape, FancyTech's approach stands out for its focus on output quality, market relevance, and global scalability. The company's work has earned top industry accolades, including the 2024 LVMH Innovation Award (Grand Winner) and inclusion in Forbes Asia's "100 to Watch" list.
FancyTech plans to invest further in platform development, international go-to-market strategy, and AI R&D.
