Manikandan Selvaraj: Pioneering Supply Chain Innovation with Naval Strategies and Emerging Technologies

Manikandan Selvaraj
Manikandan Selvaraj

Supply chain management faces many complications, including sustainability, fragmentation, increased expenses, and digital transformation. Within this field, Manikandan Selvaraj is a leading figure, and his achievements and insights have positively impacted the sector for over a decade.

Boasting 13+ years of experience, Manikandan began his journey as the first-generation commissioned officer from his family in the Indian Armed Forces. Manikandan's career began as a commissioned officer in the Indian Navy, where he mastered the intricacies of supply chain planning and execution in one of the most demanding environments. Over his naval tenure, he played a pivotal role in improving the productivity and reliability of naval operations. By optimizing supply chain workflows, he ensured the timely availability of critical equipment and resources, directly enhancing the operational and combat readiness of warships. His strategic supply chain interventions were instrumental in achieving seamless coordination for complex maritime operations, reinforcing his expertise in resource management and operational efficiency.

Transitioning to the entrepreneurial world, Manikandan founded GreenFoods Factory, where he applied his supply chain expertise to support the livelihoods of tapioca farmers and meet consumer demands. Through innovative supply chain strategies, he maximized profitability for farmers by streamlining production and reducing inefficiencies. Simultaneously, his efforts enabled competitive pricing for end consumers without compromising quality. By improving supply chain efficiency, GreenFoods Factory met the stringent quality and delivery expectations of domestic and international buyers, showcasing Manikandan's ability to bridge agricultural production with market demands. His work stands as a testament to the transformative power of supply chain optimization in driving both economic and social impact.

Currently, Manikandan serves as a Senior Product Manager at Amazon, where he continues to innovate within one of the most sophisticated global supply chain ecosystems. His efforts focus on creating technological solutions that enhance traceability and compliance, empowering manufacturers and sellers with better supply chain resilience. By implementing systems to combat counterfeit products, he has improved operational reliability and profitability across diverse product categories.

Manikandan's contributions to supply chain innovation have earned him widespread recognition. His commendation by the Flag Officer Commanding-in-Chief of the Indian Navy highlights his exemplary service, while recent accolades such as the Indian Achiever Award and Global Recognition Award underscore his impact in the corporate and entrepreneurial arenas. As a thought leader, his research on emerging technologies in supply chains has been published in respected journals, further cementing his reputation in the field. He has also served as an invited Industry Judge for Globee Awards 2024 and invited panelist for the IEEE senior member application review pane,l reflecting his continued influence on the discipline.

Whether enhancing combat readiness in the Navy or creating sustainable supply chain models for agriculture, Manikandan Selvaraj has consistently demonstrated how innovative supply chain strategies can drive results and create value. As he looks to the future, Manikandan envisions integrating advanced technologies to build supply chains that are not only efficient but also resilient and adaptable. To aspiring professionals, he offers this guidance: "Be kind and grateful, stay focused, and do not fear change."

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