Former Microsoft Cloud Solutions Architect Mara Pereira has reshaped data visualization by blending design with data storytelling. Through her company, Data Pears Consulting, she has achieved remarkable success, outpacing her previous corporate salary within two years.
Mara Pereira's innovative approach has led to over 500 enrollments in her online academy and more than 6,000 downloads of her report design templates. By combining traditional data analytics with mobile app and web design principles, she is transforming how businesses present and interpret information.
From Boring Data to Beautiful Designs
Mara Pereira introduces fresh thinking to data analytics, applying design principles typically found in consumer applications. "I help people and companies move beyond boring, ineffective reports by teaching them how to create visually engaging, user-friendly reporting solutions that truly deliver insights," says Pereira.
Her background in mechanical engineering, combined with extensive data analytics experience in consulting and as a Cloud Solutions Architect at Microsoft, allows her to blend technical expertise with design thinking. This unique skill set addresses a market gap where technical professionals often struggle with the visual and communicative aspects of reporting.
Global Education Success Story
Data Pears Consulting has rapidly grown due to strong demand across multiple continents. Students from the United States, Europe, and Australia actively enroll in Mara Pereira's online academy to learn effective reporting techniques.
With 25,000 subscribers, her YouTube channel provides practical tips and tutorials on data storytelling and report design. Her LinkedIn community has grown to 33,000 followers, forming a vibrant network of data visualization enthusiasts.
The effectiveness of her methodology is evidenced by its adoption by three major corporations in the past year. Industry professionals consistently seek out her digital products, especially the report design templates, to transform their reporting capabilities.
Data Storytelling That Drives Action
Modern business demands more than raw numbers and basic charts. "Data storytelling goes beyond presenting information—it creates a narrative that adds qualitative context to quantitative data and drives teams to take action," says Mara Pereira.
Through her innovative approach, she transforms traditional reports into visual stories that inspire decisions. By masterfully combining user experience design and storytelling principles, she enables professionals to craft reports that resonate with stakeholders and drive meaningful change.
This revolutionary method breaks down communication barriers between technical teams and business leaders, transforming complex data insights into clear business decisions.
Industry Recognition and Growth
Pereira's innovative work in data storytelling has gained industry recognition, earning her a nomination for the Woman in Tech Awards as AI & Data Science Leader of the Year. She also received the 2024 Global Recognition Award for her contributions to information technology and data visualization.
The market has responded enthusiastically to her innovations, with Data Pears achieving 200% revenue growth, demonstrating unprecedented demand for high-quality data visualization training and consulting services. This remarkable expansion validates Pereira's unique blend of technical skills and design principles as a solution to a critical market need.
Trading Corporate Life for Entrepreneurial Success
What started as a passion project has evolved into a comprehensive business offering courses, digital products, and consulting services. "In just two years, I expanded my business to the point where I now earn more than I did as a Cloud Solutions Architect at Microsoft in London," Pereira notes with pride.
Her remarkable journey—transforming from mechanical engineer to Microsoft architect to successful entrepreneur—serves as an inspiring blueprint for other tech professionals. She identified a crucial market need and developed innovative solutions that revolutionized how businesses approach data visualization.
Today, her pioneering blend of technical knowledge and design expertise continues to reshape the industry standard for data presentation. Through her work, countless teams and organizations are discovering new ways to create compelling reports that not only engage audiences but drive strategic business decisions and meaningful outcomes.
