The gaming world collectively held its breath on Thursday, July 18, as Xbox Live went down for a whopping three hours. This outage affected everything from online play to accessing the Microsoft Store, leaving millions of Xbox Series X/S, Xbox One, and PC Game Pass users frustrated and unable to access their favorite titles. 

While the service is now thankfully back online, those people who missed it need to hear the reasons behind the outage and its potential consequences.

A Domino Effect Triggered by a Faulty Patch

Xbox Live is Now Up and Running After Service Outage: What Went Wrong?
(Photo : Billy Freeman from Unsplash)
Gamers are sad to find out that Xbox Live went down, barring them from accessing the Microsoft Store for over three hours. How did it happen in the first place?

Unlike an isolated Xbox server issue, the cause behind this outage seems to have wider implications, according to TechRadar. Businesses around the world, including major airlines like Delta and United, news outlets like Sky News, and even the UK's National Health Service, all experienced similar IT difficulties. The culprit? A faulty software update issued by cybersecurity firm CrowdStrike.

CrowdStrike is a major player in the industry, providing software that protects many of the world's largest companies, including Microsoft. 

According to their statement, the update triggered a series of "blue screen of death" (BSOD) errors on affected systems. This often leads to a frustrating recovery boot loop, where the system restarts repeatedly but can't fully boot up. Think of it as the dreaded red ring of death all grown up, impacting critical servers instead of your living room console.

While a direct connection between the CrowdStrike issue and the Xbox Live outage hasn't been confirmed, the timing and widespread nature of the problem strongly suggest a link.

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Annoyed Gamers and Lost Sales

The immediate impact of the outage is clear: millions of frustrated gamers. Whether you were craving a post-work escape into a multiplayer world or eagerly awaiting the launch of EA Sports College Football 25, the downtime was a major buzzkill. 

Early sales figures suggest the new college football game is a hit, and countless players were likely ready to dive into online matches. The outage undoubtedly dampened their enthusiasm.

Moreover, the inability to purchase digital games during the blackout likely resulted in lost sales, especially for smaller developers. While the exact figures remain unknown, the downtime could have been a significant blow for struggling indie titles.

A Tarnish on the Xbox Brand?

Beyond immediate annoyance and lost sales, the outage raises a more concerning question: could it impact gamers' perception of Xbox itself? The Xbox brand has faced increased scrutiny lately, particularly due to sluggish hardware sales and the closure of beloved studios like Tango Gameworks and Arkane Austin. The last thing Microsoft needs is a growing sentiment of unreliability surrounding Xbox Live services.

While a single outage doesn't define a platform, it suggests that Microsoft should have strong cybersecurity measures to avoid such incidents in the future-or at least lessen their severity. The software maker will need to address any underlying issues and ensure such disruptions become a rare occurrence. 

Only time will tell if this outage will have a lasting impact, but one thing is sure. Microsoft should know that gamers expect consistency and reliability from their chosen platform.

Earlier this month, Xbox Live was hit by an even worse outage which lasted for roughly seven hours. At the time, PC World reported that sign-in problems plagued the gamers.

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Joseph Henry

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