Apple isn't shy about championing the iPhone's camera as a legitimate filmmaking tool. Today, they've unveiled a new short film, "¡Suerte!", shot entirely on the iPhone 15 Pro Max.
To showcase the phone's capabilities further, they've released a companion video detailing the filming process, 9to5Mac spotted.
Apple's Short Film Highlights iPhone 15 Pro Max's Filmmaking Features
This new short film serves as a compelling case study, demonstrating the iPhone 15 Pro Max's diverse video capabilities.
The accompanying "making of" video dives deeper, highlighting the specific features filmmakers utilized including the Action Mode which steadies shaky footage captured during fast-paced scenes, perfect for dynamic action sequences.
Furthermore, there's also Cinematic Mode where you can achieve a professional depth-of-field effect, blurring the background for a more cinematic feel.
Even the filmmakers acknowledged the iPhone 15 Pro Max's 5x Optical Zoom which brings distant details closer, revealing subtle parts that might otherwise be missed. Finally, there's a Low-Light Performance responsible for capturing stunning visuals even in moody evening settings.
Directed by the talented duo Cliqua, "¡Suerte!" tells a captivating story of a young musician, Iván Cornejo who embarks on a personal pilgrimage to Mexico, seeking inspiration from his roots. This journey becomes an adventure filled with unexpected discoveries.
Related Article: iPhone 15 Pro Max Prototype Suggests Apple Scrapped Haptic Buttons
'Shot on iPhone' Films Are Here to Stay
This isn't Apple's first attempt to showcase the iPhone's filmmaking prowess. Previously, they used the iPhone 15 Pro to film portions of their "Scary Fast Mac" event and even captured behind-the-scenes footage of the Super Bowl halftime show. The trend began with Olivia Rodrigo's music video for "get him back!", shot entirely on the iPhone 15 Pro.
Before the iPhone 15 Pro model came last year, the iPhone 13 Pro was able to shoot a short film. Park Chan-Wook, the brilliant director behind "Oldboy" decided to see if Apple's handset could magically shoot a clip.
The Cupertino later shared the behind-the-scene videos taken by an iPhone 13.
The Future of iPhone Filmmaking
Rumors suggest Apple has even bigger camera upgrades planned for the upcoming iPhone 16 lineup, particularly for the Pro and Pro Max models.
Anticipate advancements like an enhanced Ultra Wide camera, further improved low-light performance for the Main camera, 5x optical zoom across both models and a dedicated "Capture" button.
While the iPhone 16 Pro is yet to come, MacRumors reported that Ming-Chi Kuo has the latest say about the iPhone 17 Pro Max. The popular tipster claimed that it will be the first model to boast three 48MP cameras.
We can surmise that the iPhone maker wants to make the future iPhones film-friendly and ready. If the iPhone 15 Pro Max can shoot a short film, we could imagine that the upcoming models are capable of finishing an hour-long movie or even a series.
