The boat-hailing service introduced by Uber before is now looking to expand more in Europe, as the company saw massive demand from users looking to experience the continent's waters. As many as seven locations in Europe get access to Uber's ride-hailing services on water, expanding from its initial offers in two regions only, Ibiza, Spain, and Mykonos, Greece.
With the growing demand from locals and international travelers for this extensive European experience, Uber is leveraging its platform to deliver a new activity to explore the region.
Uber's Boat Hailing Services in Europe Expands to More Regions, Cities
A new press release from Uber announces a massive expansion of its boat-hailing services in Europe, centering on France, Greece, Italy, and Spain.
First, it announced an expansion of Ibiza's renowned Uber Yacht experience. This experience offers an 8-hour private trip aboard the Sunseeker Yacht starting at noon for a group of up to 8 people for only €1600. Via Uber Reserve, interested users must pre-book it 24 hours before beginning July 26.
Next off, Uber is also branching out to Venice, Italy, and offers a 'Limo Boat' for up to 6 passengers for only €120 per trip from 8 AM to 8 PM daily.
Uber Boat service in Mykonos, Greece, has expanded to other regions, including Athens, Corfu, and Santorini. It is available to book via the app.
Lastly, Uber Cruise offers a free one-hour private trip in the Seine River this summer aboard an all-electric boat, with a free glass of champagne for passengers in time for the Paris Olympics.
According to Uber, last year's demand drove this massive expansion, with a 55 percent increase in Greece and Spain alone. As many as 6.5 million users also booked Uber rides in the Summer of 2023, with 800,000 of these centered on Ibiza alone.
Uber and What It Delivers on Land and Water
The global operations of Uber have made it possible for many countries to enjoy the company's ride-hailing services, which are available in familiar modes of transportation. In London, Uber expanded its reach by incorporating the city's famed black cabs as part of its service, while in the United States, it partnered with Tesla to increase the number of EVs to book.
However, Uber is also not a stranger to offering new ways of travel, as in 2015, it launched UberBOATS in Istanbul, giving locals and visitors a chance to set sail on the city's waters to their intended destinations. It partnered with Navette-Tezman Holding, a renowned luxury sea transport company widely known in the country.
Uber introduced the same thing in Europe in the past years, offering its locals and visitors a chance to enjoy water transportation services via the ride-hailing app. However, Uber initially started with Greece and Spain only. Now, Uber is expanding the Uber Yachts in Ibiza, offering an entire day's worth of booking, alongside three locations in Greece, one in Venice, Italy, and lastly, Paris, France.
