Uber Partners With T-Mobile to Expand JourneyTV Offering to 50,000 US Vehicles

Uber's advertising division has entered into an exclusive partnership with T-Mobile Advertising Solutions and its rideshare media network, Octopus Interactive.

This collaboration will expand Uber's JourneyTV to over 50,000 vehicles across the United States this year, offering advertisers a new platform to engage with Uber riders.

Uber Enters Into an Exclusive Partnership with T-Mobile

T-Mobile screens will show Uber's JourneyTV rider experience during trips, offering a live trip map with estimated arrival times, personalized restaurant recommendations at the destination, travel ideas, local activities, and targeted advertisements informed by Uber's data insights.

This new in-car experience promises to benefit both advertisers and passengers. Ads shown on Uber's video screens have a 98% completion rate, and research by MAGNA and Uber reveals that 74% of passengers are interested in offers displayed during the trip, with around 70% viewing the ads as an enhancement to their ride.

Advertisers can now utilize Uber's extensive data and T-Mobile's widespread rideshare network to create customized campaigns. According to Uber, these campaigns can reach a broad audience of engaged consumers, providing a distinctive and pertinent advertising experience.

JP Colaco, Senior Vice President and Chief T-Ads Officer at T-Mobile Advertising Solutions, emphasized their commitment to fostering meaningful connections between advertisers and consumers.

By expanding their Digital Out of Home solutions, they aim to help brands reach their audiences with timely and relevant messages. This partnership with Uber and JourneyTV, using T-Mobile's rideshare video screens, ultimately aims to deliver a unique experience for riders and advertisers.

"We continue to expand our Digital Out of Home solutions, helping brands have unmatched tools to connect with their audiences at the right time with the right messages," Colaco said in a press statement.

"This drives their businesses forward and enhances customer experiences, including Uber rides. We're thrilled that Uber and JourneyTV are leveraging a significant portion of our rideshare video screens to deliver a unique experience for both riders and advertisers," he added.

Minnesota's Recent Agreement With Uber

In related news, a new agreement between Minnesota, Uber, and Lyft will lead to higher driver pay, signaling a significant change in the state's regulatory approach.

Following this agreement, Uber and Lyft drivers in Minnesota will see increased earnings. This change stemmed from new legislation that offers drivers protections and limits on state regulations.

These rates are based on a state-commissioned study that recommends compensation between $0.89 and $1.207 per mile and $0.487 per minute. This newly enacted law concludes a lengthy dispute between Uber, Lyft, and Minnesota, which included threats from the companies to withdraw from the state.

However, this legislation is unlikely to resolve the ongoing discussions about setting wages for gig economy workers. Read more about this development here.