Amazon's Prime Day mega sale event is back on July 16 and 17, promising huge discounts and exclusive offers. This annual shopping extravaganza continues to draw massive attention from consumers and competitors alike.
If you missed a couple of Black Friday deals, next month will be a blast you won't miss for your "hoard" game.
What to Expect from Amazon Prime Day 2024
In line with previous years, Amazon has announced that Prime Day 2024 will feature millions of deals. From smartphones to smart home gadgets, the e-commerce giant has a lot to offer to various buyers.
According to CNBC, shoppers can look forward to fresh discounts appearing as frequently as every five minutes during specific periods of the event.
"Prime Day is a celebration of the value we bring to members all year long, and features millions of deals across more than 35 product categories as well as discounts on Amazon devices, quality entertainment, groceries, travel, and more during the event," Amazon Prime's VP Jamil Ghani said in a recent announcement.
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Exclusive Invite-Only Deals for Prime Members
Amazon will again offer exclusive invite-only deals, allowing Prime members to request access to discounts on high-demand items that typically sell out quickly. This feature, introduced last year, adds an element of excitement and exclusivity to the shopping experience.
The Evolution and Purpose of Prime Day
Launched in 2015, Prime Day was designed to reward members of Amazon's Prime subscription program with special discounts. Priced at $139 per year, a Prime membership includes benefits such as fast shipping and access to streaming services. Beyond offering great deals, Prime Day serves to attract new subscribers, promote Amazon's products and services, and boost sales during a traditionally slow retail period.
Competing Sales from Other Retail Giants
Prime Day's success has spurred other major retailers to create their own sales events around the same time. Walmart, for instance, has announced its "Walmart Deals" event running from July 8 through July 11. Similarly, retailers like Target, Kohl's, and Best Buy have historically launched competing sales to capitalize on the increased shopping activity.
Amazon Prime Day 2023 With the 'Biggest Sales Ever'
Prime Day 2023 was a record-breaking event, with total online sales in the U.S. reaching $12.7 billion, surpassing 2022's $11.9 billion, according to Adobe Analytics.
Amazon reported selling 375 million items during the two-day event, an increase from 300 million in 2022. These figures show the growing influence and success of Prime Day in the retail landscape.
Amazon Prime Day 2024 is set to be another blockbuster event, offering Prime members an array of exclusive deals and unbeatable discounts.
As the event approaches, shoppers and competitors alike are gearing up for what promises to be an important moment in the retail calendar. Snag incredible deals next month and set the event as a reminder in your calendar.
