Given its recent development and deep potential, the metaverse's complexities are not to be understated. Nümi, a Metaverse virtual influencer firm, has partnered with eigoMANGA, a company known for its dynamic comic books. Together, they have created "Numiverse Origins," a manga that introduces readers to the concepts of Web3 and the metaverse in an engaging and accessible way.
Merging Media and Technology
The collaboration between Nümi and eigoMANGA is a strategic effort to educate a global audience about the metaverse's workings. The story is set in a world where new technologies are transforming society, featuring characters named Adam, Yuki, and Gareth, who navigate this new world.
With Nümi and eigoMANGA's "Numiverse Origins," readers can visualize and understand the metaverse without needing to be tech experts.
Explaining Web3: Overcoming Complexity
Despite the growing excitement around Web3 and virtual worlds, the metaverse is still unclear to many. Blockchain technology and digital realities are complex, making it difficult for the average individual to embrace them.
The Pew Research Center's report, The Metaverse in 2040, provides some insightful perspectives based on feedback from numerous experts. According to this report, about 54% of these experts predict that by 2040, the metaverse will be fully integrated into the daily lives of millions. However, 46% are skeptical, believing it won't reach such levels of integration due to a lack of understanding. Nümi and eigoMANGA aim to reduce this knowledge gap through a familiar medium—manga.
The Challenges of Manga and Market Dynamics
While a manga series introduces an intriguing concept, it enters a highly competitive digital content market. This market is forecasted to grow significantly, increasing by $694.88 billion between 2023 and 2027, with an annual growth rate of 13.78%.
In such a crowded market, capturing and keeping the audience's interest is challenging. The market for digital content creation, particularly in video, text, and graphics, is evolving. The video segment, known for engaging content that converts viewers into followers, leads this growth and is expected to expand at over 14.4% annually.
Given the global reach of the digital content market, dominated by Microsoft and Adobe, facing these dynamics head-on is crucial for the manga series to establish its unique presence.
Looking Ahead to a Better-Informed Audience
Though not the first to attempt education through entertainment media, Nümi pioneered tackling the metaverse through a popular visual medium.
With "Numiverse Origins," Nümi and eigoMANIA hope to spark curiosity and discussion. The companies' efforts represent a blend of technology and storytelling that might set the standard for communicating complex ideas globally.
About the Author:
Ivan Malakhov is an award-winning marketing expert with more than 15+ years of global experience in B2C/B2B product marketing, venture capital and new media technologies. He has also held the role of CMO at Nümi.
