Qatar Airways Brings Sama 2.0, The Upgraded World's First AI Cabin Crew in ATM Dubai 2024

The world's first AI digital human cabin crew got its second-generation upgrade from Qatar Airways, with the renowned airline showcasing Sama 2.0 next week in the upcoming Arabian Travel Market Dubai 2024. It will bring the AI cabin crew to interact with attendees and industry experts, touting its latest development that assists fliers through its platform.

As an AI cabin crew member, it is also the assistant for a flier of Qatar Airways, which extends what flight attendants bring to passengers, bringing the power of machine learning to the planes.

Qatar Airways Brings Sama 2.0, The Upgraded World's First AI Cabin Crew

Qatar Airways announced two massive offers today, the first being the arrival of its upgraded, second-generation AI digital human cabin crew, Sama 2.0, which is coming soon to fly. The company claims that Sama is the world's first to deliver the AI cabin crew experience, available on its QVerse immersive platform and the Qatar Airways flight.

By answering questions in real time, Sama 2.0 is the future of exceptional service and hospitality in the travel and tourism industry, assisting travellers in designing curated travel experiences, and empowering them to find answers related to Qatar Airways FAQs, destinations, support tips and more.

Qatar Airways

What Can You expect From Sama 2.0 in the ATM Dubai 2024?

The first official debut of the 2nd-gen Sama AI cabin crew is on the upcoming Arabian Travel Market that will be held in Dubai later this May 6 to 9, with the latest tech development available to interact with firsthand. Attendees and industry experts coming to ATM Dubai 2024 will have a chance to preview the AI cabin crew to answer their needs with information and more, with a VR experience to explore the cabin of its aircraft.

AI Assistants and its Developments

AI assistants are pretty common nowadays, thanks to Big Tech, which delivered on this more than a decade ago, with the likes of Apple's Siri, Google's Assistant, Samsung's Bixby, Amazon's Alexa, and more. However, it was not until 2023 that AI saw massive developments, with Google upgrading its Assistant with many improvements from other platforms.

On the other hand, some of the most recent releases were from Amazon, which is now focusing on Rufus, its AI shopping assistant that will help users have a better retail experience.

Earlier this month, Mark Zuckerberg and Meta launched Meta AI, the "most intelligent AI assistant," which is free to access for all, but it is facing massive backlash now.

OpenAI's revolutionary launch of ChatGPT, which changed the AI landscape worldwide alongside Microsoft with Bing and Copilot, led to the follow-up of many other corporations and companies.

AI is taking the skies as they join flights as digital human cabin crews. Sama 2.0 from Qatar Airways is already touting the second-generation, soon to be experienced firsthand in ATM Dubai 2024.