Get ready to blast off into a world of cosmic creativity with Moonbuggy! This powerhouse marketing agency, formerly known as Hambone Collective, is revolutionizing the industry with its incredible video and creative content. Their secret? A storytelling approach that leaves audiences mesmerized and yearning for more.
Moonbuggy knows that the key to success is building strong relationships with clients. By putting people first, they're able to catalyze amazing ideas and launch stories that soar to new heights. CEO and founder Abraham Moreno (Abe) realized the importance of this approach after facing the challenges of working for big, corporate agencies. The burnout, high turnover, and lackluster customer service left him feeling disillusioned with the industry.
Despite the corporate struggle, Abe didn't give up. Instead, he set out to create an agency that valued its employees and clients as partners, not just dollar signs. And so, Moonbuggy was created. This boutique video agency is all about building long-term relationships and creating out-of-this-world content that leaves viewers spellbound.
The best part? Moonbuggy has already made a name for itself in the tech industry, partnering with big names like Dell Technologies, Amazon, and X (Twitter). With eight years of success under its belt, Moonbuggy is ready to take on the world.
Competitive Edge: Lean & Relational
Moonbuggy's competitive edge is its lean approach. With strategists on hand and production outsourced to the best in the industry, the agency executes at a high level on a variety of work while saving costs. As a result, they provide top-notch services to clients at competitive rates without compromising on quality. Their deliverables include exceptional animated videos, films, and experiential videos.
Moonbuggy is committed to its "relational, not transactional" principle, and it aims to exceed clients' expectations. The boutique video agency is confident in its team's ability to create out-of-this-world content through compelling storytelling, leaving clients impressed and satisfied with the results.
Standards of Quality: The Stars are the Limit
Moonbuggy has spent several years building the perfect team and fostering relationships with the best video production contractors. This marketing agency considers every project as a new opportunity to create extraordinary and unique content that represents the brand and products of its clients.
Moonbuggy believes that the sky's the limit for the branded content and videos it produces. However, the agency also understands that the best outcomes arise within well-defined boundaries. Therefore, it approaches each project by first comprehending the client's objectives, target audience, and key messages. Once the plan is established, the agency delivers outcomes within the agreed timeframe and budget.
Company Culture: Above & Beyond for Everyone
Moonbuggy really cares about the relationships they create with people. They go above and beyond for everyone, adding heart and humor to the process. They put a lot of thought, effort, and care into every project they take on, from the planning to execution and delivery. They even do extra revisions if needed to keep the boss happy.
But impressing the executives is not enough for Moonbuggy. They like to personalize the experience for their clients. For example, they know a client who's a big fan of Star Wars, so they created a custom illustration of them riding a Tauntaun, an arctic reptomammal from the movie.
Abe and his team continue to search for new ways to serve their customers better. They added services like infographics, SEO for video posts, YouTube channel management, translations, and accessibility for broad distribution. All these things mean less stress for their clients since they have a single vendor to power up their video campaigns.
Expanding the business takes more effort, but Abe and his team are on a really good trajectory. With an incredible production team, they can now focus on growing the business and step out of their day-to-day roles. They spent a year solidifying their systems and training, and now they're ready to scale.
Personal Advice from the CEO
Aspiring entrepreneurs should understand that doing what they love is different from starting or running a business. Abe recommends that entrepreneurs develop a love for the latter, even if it means giving up what they currently love. Developing a love for business enables effective leadership and problem-solving skills necessary for running a business. These skills include marketing, sales, finance, and hiring.
It's important to note that starting a company isn't simply about doing things your way. Entrepreneurs must also know how to run a company effectively so that they can do things in their own way.
Future Plans
Moonbuggy plans to continue growing organically, building long-lasting relationships like they always have. They aim to expand their services beyond their current expertise as their revenue increases.
Annually, the company gives back to local communities and non-profits. Growing up as an orphan, Abe's goal has been to give away a million dollars to help kids and families in need. He believes in giving more than he can receive, extending his impact beyond the team and partners at work.
To achieve its goals, Moonbuggy and its team follow a proven process that's regularly audited to ensure maximum efficiency and better ROIs. As the company's outcomes-based storytelling approach gives them flexibility in handling projects, they can serve their clients better and prioritize quality over profit increase.
Moonbuggy's anticipations extend beyond its present goals. As storytellers, the company strives to produce the highest quality content. With the emergence of AI tools, Abe is excited to see which ones will allow them to provide faster and better service. The use of these tools will enable Moonbuggy to create even more cosmic outcomes and strategic collaborations, contributing to the company's growth and success.
