Google has recently announced its decision to remove third-party applications and clock faces from all Fitbit smartwatches used in the European Union by June 2024.
9to5Google reports that this decision, attributed to "regulatory requirements," is expected to impact users across the European Economic Area.
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SAN RAFAEL, CALIFORNIA - NOVEMBER 01: Fitbit smartwatches are displayed at a Best Buy store on November 01, 2019 in San Rafael, California. Google parent company Alphabet announced plans to purchase smartwatch maker Fitbit for $2.1 billion.
Google to Nix Third-Party Fitbit Watch Apps and Faces in EU
The decision marks a shift in the smartwatch landscape, particularly for users of Fitbit devices. According to Google, this action is necessitated by regulatory changes, potentially referencing the EU's Digital Markets Act, although the precise reasons have not been disclosed by the company.
Fitbit users in the EU will no longer have access to third-party apps and clock faces through the Fitbit App Gallery starting in June. This means they will lose the ability to download and install new apps or clock faces, although it remains unclear whether previously installed apps and faces will continue to function.
The affected Fitbit devices include a range of popular models such as Fitbit Sense 2, Fitbit Versa 4, Fitbit Sense, Fitbit Versa 3, Fitbit Versa 2, Fitbit Versa Lite, Fitbit Versa, and Fitbit Ionic. Notably, Fitbit trackers are not impacted by this decision, nor are Google Pixel Watch or Pixel Watch 2.
This is not the first time Google has made changes to third-party app access on Fitbit devices. Earlier adjustments were made to Fitbit Sense 2 and Versa 4, where third-party apps were entirely removed, while third-party clock faces remained accessible.
Google Is Rebranding Fitbit
In other news, Google is also rebranding its Fitbit line. Previously known as "Fitbit by Google," the branding will now shift to "Google Fitbit." This change has already been reflected on various platforms, including fitbit.com, videos, and product packaging.
Furthermore, the Fitbit wordmark has been updated, and the Google Sans font is now in use, indicating a more cohesive integration of the two brands. The move signifies Google's continued efforts to streamline its hardware offerings and strengthen its position in the wearable tech market.
This integration extends beyond branding changes. The Google Store recently introduced a range of Fitbit smartwatch and tracker accessories, indicating deeper integration between the two entities.
Google's reorganization of its hardware division earlier this year further underscores its move to integrate Fitbit into its ecosystem. By merging Pixel, Nest, and Fitbit divisions into a single functional organization, Google aims to streamline operations and enhance collaboration across its hardware teams.
However, this integration has not been without its challenges. Following the reorganization, several Fitbit leaders, including co-founders James Park and Eric Friedman, departed from Google.
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