From the bustling streets of Hackney, a neighborhood more reminiscent of a struggle than success, Emily Kortlang's story unfolds—a narrative that defies the odds, championing resilience, determination, and the transformative power of marketing. This tale, akin to the heartwarming scripts of Pixar films, captures a journey from humble beginnings to global recognition in the marketing world, embodying the essence of "girl done good" vibes against all odds.
The Early Days
Raised in a single-parent household in what was once dubbed London's "murder mile," the odds were stacked against Emily from the start. The environment, marked by its challenges, could have easily dictated her path. Yet, Emily's story is not one of limitations but of transcending them, thanks to her mother's unwavering determination to secure the best education for her daughter. This commitment set Emily on a trajectory that would see her rise far beyond the confines of Hackney, challenging the stereotypes associated with her background.
Emily's entry into the marketing realm was nothing short of serendipitous, beginning with a role that would pivot the direction of her career—becoming a "Red Bull girl." This experience ignited a passion for marketing, leading to an internship at Red Bull's head office, where she discovered her knack for this dynamic field. However, her involvement with Beats by Dr. Dre marked a significant leap in her career. As the brand's first UK employee, Emily played a pivotal role in its expansion, contributing to its eventual acquisition by Apple for $3 billion—a testament to her marketing prowess and innovative thinking.
Mastering the Balance: A CMO and a Mother
Emily's journey wasn't solely about professional success but also about striking a balance. Pursuing an MBA through a global program, she navigated the demands of work and motherhood, embodying the potential to achieve excellence in both personal and professional spheres. Her subsequent role as CMO for a gym brand further cemented her status in the marketing world, showcasing her ability to lead and inspire.
Beyond her career milestones, Emily's influence extends to her role as a thought leader and mentor. Regularly judging prestigious marketing panels and co-chairing D&AD Rare, she uses her platform to inspire others, especially those from underprivileged backgrounds. Her story is a beacon, illustrating that success is attainable with education, hard work, and confidence, regardless of one's starting point.
A Vision for the Future
Looking to the future, Emily views her journey with optimism, grounded in her achievements and excited about the possibilities ahead. Her path from the challenges of Hackney to the apex of the marketing industry is not just a personal triumph but a narrative that offers hope and inspiration to others. It's a testament to the power of perseverance, the impact of marketing, and the belief that anyone can redefine success against the odds.
Emily Kortlang's story, rich with lessons of resilience and the pursuit of excellence, is a powerful legacy. It's a narrative that promises to inspire her children and the next generation of marketers to dream big, demonstrating that where one's journey begins does not dictate where it ends.
