The return of the renowned Finnish smartphone company was celebrated in the world, but there might be a part two in bidding goodbye to Nokia as its current owner, HMD Global, is looking to bring its original take on devices. In its latest announcement, HMD Global is looking to bring the "year of Human Mobile Devices," centering on new smartphones and partnerships.
Its announcement confirms the move towards new beginnings, with Nokia fading into the background amidst its seven-year run with HMD.
Goodbye Nokia? HMD Global Looks to Bring Human Mobile Devices
HMD Global
A new post from HMD Global CMO Lars Silberbauer via LinkedIn announced the latest focus of the company that would recenter its business towards creating a new "HMD brand product line." Later this year, the company will bring its first take on its original smartphones to the Mobile World Congress 2024, known for where restarted Nokia, with this announcement speculating a goodbye to the renowned brand.
Instead of being a licensee of said Nokia smartphones and tech, HMD wants to bring the "year of Human Mobile Devices," as it regarded in its press release.
This newfound focus will bring original devices from HMD, alongside various partnerships that it will deliver and leverage the new branding.
What to Expect from New Smartphone Business from HMD?
As Human Mobile Devices (HMD), the company takes on a more active role in tech development and consumer market availability, with Nokia taking the backseat amidst all this. HMD is not necessarily killing off Nokia again, but focusing on creating a name for its brand with the latest launch of its website and social media presence.
Later this February, HMD will make its grand debut at the MWC 2024, launching its first take on smartphones and other tech.
Nokia and HMD Global's Take on Smartphones
Back in 2017, HMD Global acquired Nokia's smartphone business from Microsoft three years after the renowned Big Tech software company first bought the mobile company to create the Microsoft Mobile. It first took the stage at the Mobile World Congress held in Barcelona, Spain at the time, with many getting excited with its focus on delivering Android smartphones.
A variety of Android smartphones were seen from Nokia since 2017, and it centered on the initial leaks of the Nokia P, later known as its flagship the Nokia 8, featuring the Snapdragon 835, 6GB of RAM, and 128GB storage.
In 2023, Nokia saw significant models released, including the XR21 which offers IP69K certification, surpassing the renowned IP68 standard.
Unlike its popularity in the early 2000s when it broke records and was the trendiest smartphone company that developed its iconic designs and operating system, Nokia faced massive competition in the market. The move now is for HMD Global to stop pushing in massive efforts for Nokia to develop its original line of smartphones, and its acquired mobile business sees less priority from the company.
