Google has officially renamed its beloved 'Google Camera' app to 'Pixel Camera.'
This seemingly minor change carries significant implications, as it is now exclusively available for Pixel devices, creating a more seamless user experience and adding yet another layer of exclusivity to the Pixel ecosystem.
As first reported by 9to5Google, the transition to 'Pixel Camera' was unveiled at Google's I/O 2023, marking a pivotal moment for Pixel users.
With this change, Google intends to provide Pixel users with an enhanced photography experience tailored to their devices. Let's dive into the details of this exciting development.
From Google Camera to Pixel Camera
The shift in name is not merely cosmetic. The app's official Google Play Store listing has been updated to reflect the new name, now exclusively targeting Pixel device owners. It is not merely a renaming but a rebranding to highlight the exclusivity and enhanced features.
In the past, the app was marketed as "Google Camera" with the tagline, "Never miss a moment with Google Camera, and take fantastic pictures and videos using features such as Portrait, Night Sight, and video stabilization modes."
Now, it proudly proclaims, "Never miss a moment with the fully redesigned Pixel Camera, and take fantastic photos and videos using features like Portrait, Night Sight, Time Lapse, and Cinematic Blur."
Compatibility and Versions
To ensure a seamless experience, the latest 'Pixel Camera' version is exclusively designed for Pixel devices running Android 14 and above. This specificity enables Google to fine-tune the app to harness the full potential of Pixel hardware.
PhoneArena tells us that the app's versions are now aligned with various Pixel models. Pixel 7 Pro, the Pixel Tablet, and the Pixel Fold run on 'Pixel Camera' version 9.0, while the latest Pixel 8 and Pixel 8 Pro devices are equipped with version 9.1.
Pixel 8 and Pixel 8 Pro users can look forward to an upcoming patch update, promising further refinements and feature enhancements.
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What's New in 'Pixel Camera'
The transition from 'Google Camera' to 'Pixel Camera' brings several exciting features and improvements for Pixel users:
New Camera UI: The user interface has been redesigned to make navigating through various photo and video modes easier.
RAW Improvements: These enhancements streamline the editing workflow, allowing users to unlock the full potential of their Pixel devices.
Pro Controls: This advanced feature gives users control over settings such as shutter speed and ISO, a notable addition exclusive to Pixel 8 Pro users.
High Res 50MP Photography: Pixel 8 Pro owners can now capture richer details with this exclusive feature.
General Bug Fixes and Improvements: As with any update, this version also includes general improvements to enhance user experience.
The Pixel Ecosystem Expands
'Pixel Camera' joins a growing family of Pixel-branded apps, which Google introduced at the I/O conference earlier this year. These apps, including Pixel Call Assist, Pixel Speech (Recorder), and Pixel Safe, are tailored to create a holistic and exclusive ecosystem for Pixel device users.
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