Apple's "Wonderlust" event finally launched on Tuesday, Sept. 12. It is expected that the tech giant will announce more news as the keynote presentation kicks off.
Ahead of the most awaited debut of iPhone 15, the Apple Store website suddenly crashes. This could signal that the company is preparing for more surprising updates for the ongoing event.
Apple Store Website Temporarily Unavailable At the Moment
When you click the landing page of the Apple Store, you won't be able to view its products and current listings since it's temporarily unavailable as of writing.
"Be right back. We're making updates to the Apple Store. Check back soon," the notice reads.
The iconic logo of Apple on the black background is the main theme of the Wonderlust event. Accentuated with blue streaks, the emblem is here to remind us that the iPhone 15 is within our reach soon.
According to The New York Post, Apple CEO Tim Cook is scheduled to announce more details about the iPhone 15 at around 1 PM ET. He will do the honor of unveiling the most popular product at the Cupertino headquarters in California, particularly from the Steve Jobs Theater.
Related Article: Apple's iPhone 15 Series Poised to Dethrone Long-Time Smartphone Shipments Leader Samsung
No one knows why the website suddenly crashed, but people speculated that Apple is just preparing for "something" big to come today.
It's also possible that there's a traffic of users who are visiting the Store's website. We never know the answer until we hear the official statement from Apple.
In the meantime, USA Today reports that aside from the hyped iPhone 15 lineup, the tech giant is expected to unveil other products such as the iOS 17 update, Apple Watch Series 9, USB-C charging ports, and AirPods.
For live stream updates about the Apple "Wonderlust" event, just click here.
