Xiaomi CEO Says Company Will Compete on the High-End Smartphone Level to Survive

Xiaomi has long been known to offer high-end smartphones at intensely affordable prices making it a budget option for most buyers. Recently, the company's CEO explained that this was essential for its survival.

Xiaomi CEO Gives Statement on the Company's Plans Moving Forward

According to the story by Gizmo China, the flagship smartphones of Xiaomi don't really have the same popularity when it comes to being compared to their budget and mid-range options. So far, the company has a reputation for being able to produce affordable phones while also struggling when it comes to flagship devices.

The company CEO announced that this is the only way for the company to be able to compete with massive smartphone manufacturers. The Xiaomi CEO, Lei Jun, gave a statement during his annual speech regarding how high-end smartphones are important for the company to be able to succeed.

Xiaomi Plans to Focus More on High-End Models

It was noted that he also highlighted that it was a "do-or-die" situation for the company, highlighting other competitors that it is competing against, including Huawei. It was noted that Xiaomi can only be able to secure the needed technological advancements to push forward against its competition by focusing its efforts on high-end offerings.

According to the report by Phone CNMO, it was then noted that Lei Jun believes that the sole viable path for the company moving forward is for it to pursue the high-end market. With that, the executive isn't necessarily wrong when it comes to the high-end market, since this is where most of its profits come from.

High-End Market is Where Most Cutting-Edge Tech Comes from

The high-end market is reportedly also where a lot of the most cutting-edge technology comes from. So far, the company has been making massive pushes in order to be able to compete in the higher tier devices.

An example of this is the recent Xiaomi 13 Ultra, which packs everything a user might need when it comes to a smartphone. The device was described as a point-and-shoot camera as it comes with incredible Leica-tuned sensors.

Xiaomi is Known by Many Buyers as a Budget Brand

It was then highlighted that the Xiaomi Mix Fold 3 comes as the latest example of the company's dedication when it comes to flagship devices. The smartphone comes as what was described as the "thinnest" foldable smartphone ever created, which even surpasses the Honor Magic V2 when it comes to sleekness.

The device also adds a brand new hinge, which allows the device to become more robust compared to before. The new smartphone also comes with a quad-camera setup which makes it clear that the technology as well as quality of the Xiaomi phones aren't the main reason why it's lagging behind when it comes to the smartphone high-end market.

It was also noted that the brand's reputation when it comes to becoming an affordable smartphone maker is one major factor that's pushing its consumers away from purchasing the brand's more expensive flagships.