In the midst of the digital age, Lisa McCabe stands at the forefront, sparking joy and nostalgia with every memory her company, Capture, digitizes. The CEO of YesVideo and Capture has devoted over two decades of her life to transforming stacks of vintage media into precious digital keepsakes, thus making the past accessible to all.
Capture's unique analog media transfer technology weaves technology and emotion, presenting itself as the perfect gifting option for parents and grandparents who hold dear memories in tangible form. Imagine the joy on their faces as they receive a thoughtful gift that digitizes their cherished home movies and photo albums, preserving those precious moments for generations to come. Home movies and photos find new homes in smartphones, USB drives, or Google Photos, instantly sharable with the tap of a screen, making it effortless for families to relive and share these cherished memories.
At the core of Capture's innovation lies a patented process for album digitization, a touchless and glare-free method that seems almost magical in its ability to extract images from photo albums. With the utmost care and precision, this technology ensures that every scan captures the essence of real-life details, surpassing the quality of the original. The resulting scans bring forth details that may have been overlooked in the physical albums, making the experience even more sentimental and heartwarming.
McCabe's unyielding passion for customer experience has fueled her 20-year tenure at YesVideo and Capture. Driven by empathy and a clear understanding of the fading physicality of memories, she thrives on the joy experienced by customers as they rediscover, appreciate, and share their long-lost media.
In her own words, McCabe emphasizes the urgency of their mission. "There is $17 billion in video and film deteriorating in closets," she states. "There is a ticking time bomb in the attic. People need to be made aware their media is fading."
Director Christopher Nolan's intentional use of 70mm film in the movie Oppenheimer showcases the format's unique benefits, such as sharper images, wider aspect ratios, greater dynamic range, and superior color reproduction. This choice is particularly fitting for the film's black-and-white cinematography, as it enhances the timeless and evocative quality of the story.
While Nolan's aim is to capture the grandeur and essence of the story through film, making it accessible, Shelby Lofgren, Marketing Manager at Capture, shares, "Though I haven't directly worked with the 70mm format, watching Oppenheimer offered a unique appreciation, especially after witnessing many film reels being digitized. As a movie enthusiast, its filmmaking truly stood apart. In parallel, Capture distinguishes itself by innovatively using technology, allowing families to relive their home movies just like experiencing a new film on the big screen."
This highlights the challenges faced by individuals who possess old black-and-white photos of their cherished memories. Just like Nolan's decision to shoot on 70mm film to capture the film's authenticity, Capture's expertise lies in preserving and digitizing such precious media, ensuring that the finished products exhibit sharp images and an immersive viewing experience. By digitizing old photos and home movies, Capture allows families to relish and share their timeless memories in a format that will be kept forever.
McCabe proudly emphasizes Capture's technological prowess. "Capture is on the leading edge of technology and holds numerous patents... Providing high-quality, publish-ready digitized content via the cloud with Google Photos is making everyone's photo timeline accessible at the touch of a button."
The importance of preserving memories is a fundamental belief at Capture. They view each memory as a vital link that strengthens connections among people and across generations. The success of the company lies in McCabe's conviction that convenience and accessibility can ensure that precious memories are not lost but cherished forever.
McCabe's mission is far from over. She is driven to help people consolidate their old and new memories together, streamlining the past and the present into a single, enjoyable timeline. As she embarks on yet another chapter in her quest, it is clear that Lisa McCabe is not just in the business of digitizing media-she is in the business of making memories last forever.
