Web3 Firms Should Not Focus on Promoting Games As Blockchain-Based—Here's Why

Blockchain-based games are aiming to expand their reach beyond crypto enthusiasts and go mainstream. However, the path to achieving this goal is not crystal clear. Web3 game developers are exploring different approaches to win over Web 2.0 audiences.

How to Make Web3 Games Appealing to Users

One suggestion is to meet users where they are by integrating web3 components in the background rather than promoting games as being exclusively based on blockchain technology. This perspective comes from Sumeet Patel, the founder of Exiled Racers, an NFT-based algorithmic prediction game.

The developers should focus more on the game's ease of playability as part of enhancing the user experience. This would be the key to attracting more mainstream players who have little to no idea about Web3.

It's surprising to know that despite the popularity of blockchain gaming, it is only a small fraction of the market.

Fortune Business Insights reports that the gaming industry will potentially hit over $600 billion by the next decade. With widespread accessibility to 4G handsets, it will be much easier for users to play games regardless of the platforms.

Still, the growth of the industry does not see blockchain gaming as a major contributor. It will take some time before it sends shockwaves across the planet since it's still a niche market. The majority of gamers are not primarily interested in the ownership aspect that blockchain technology brings.

Targeting a Specific Audience is the Way

Ajuna Network, a decentralized gaming platform, aims to attract individuals interested in web3 technology but comfortable with token ownership and its possibilities. By targeting this specific audience, Ajuna Network hopes to balance engaging web3 enthusiasts and providing an enjoyable gaming experience.

Different gaming companies are adopting diverse strategies in approaching web3 integration. Some studios, such as Mythical Games, introduce web3 components gradually and selectively to gamers, while others fully embrace blockchain technology. Both approaches have their merits and can coexist, catering to different gaming market segments.

When onboarding new users to web3 gaming, it is crucial to prioritize a good user experience, per TechCrunch. The abundance of technical information and jargon can be overwhelming for newcomers. Therefore, it is essential to provide an intuitive and user-friendly interface to make the transition smoother.

Hindrance to Web3 Gaming Adoption

Additionally, negative mainstream perceptions of NFTs can hinder adoption, but as understanding and sentiment evolve, more people may be open to exploring these digital assets.

Mythical Games recently secured $37 million in funding, highlighting the potential in the web3 gaming sector. The company's approach focuses on gradually introducing web3 technology to gamers, emphasizing functionality over technical jargon. By doing so, they aim to engage users and encourage them to explore the possibilities of blockchain technology within the gaming experience.

Looking ahead, the future of web3 gaming is expected to resemble traditional gaming more than a purely crypto-focused environment.

As the industry grows and secondary market revenue increases, it will likely attract the attention of larger gaming companies. Reaching the milestone of 50 million gamers engaged in web3 gaming will be a significant turning point, leading to greater involvement from the broader gaming industry.