Update: Domino's responded to us via Twitter saying that the ad was created with unauthorized use of their branding. The company also added the people behind the ad are "being dealt with."
@LA_Keating Thanks for reaching out. This was created with unauthorized use of our branding. The people responsible are being dealt with.
— Domino's Pizza (@dominos) January 28, 2015
Domino's has whipped up a new ad that is a little too Fifty Shades of Weird for us.
Appearing in Israel, Domino's new print ad promotes its new sriracha-flavored pizza and features a tied up tongue that is actually really terrifying.
Who knew BDSM had anything to do with pizza? The tongue is wearing a raunchy, leather black outfit, while being restrained with chains and gagged.
"You're going to suffer and enjoy every moment," the ad reads.
Yes, this is an ad for pizza.
While the ad is supposed to entice consumers to order the chain's Sriracha Pizza, it may do the opposite and turn off taste buds. The ad is pushing boundaries, but they seem to have gone a little bit too far on this one.
However, Domino's is not the first fast food chain to use sex to sell its products. Carl's Jr. featured Kim Kardashian seductively eating salad in 2010, and their new commercial features Guess model Charlotte McKinney nearly naked in an ad for the Super Bowl.
It seems like the pizza company is trying to cash in all the hype surrounding the Fifty Shades of Grey movie. Food porn much? Still, the ad is freakishly strange, something you would see in a trippy dream after watching Eyes Wide Shut and falling into a food coma after eating one too many slices.
No, Domino's, we don't want our pizza kinky. The cheesy goodness is enough to make our mouth water. We don't want our tongues tied up and forced to taste the new flavor.
[Photo Credit: Consumerist Dot Com/Flickr]
